Marketing Operations Process Manager

About the position

The Marketing Operations Process Manager plays a critical role in enabling high-performing marketing execution and inside sales support across North America. Reporting to the Vice President, Marketing, this role is responsible for optimizing the tools, processes, and data infrastructure that drive marketing performance. The incumbent will lead Martech stack ownership, streamline campaign enablement workflows, ensure data governance and reporting reliability, and support Inside Sales through workforce planning insights. This role requires a blend of technical fluency, process design expertise, and cross-functional collaboration to deliver scalable, efficient, and insight-driven marketing operations.

Responsibilities

• Serve as the business owner for core marketing technologies (e.g., Salesforce), collaborating with IT and CX teams to ensure Martech Stack Ownership & Enablement.
• Translate stakeholder needs into functional requirements for tools and platforms used across marketing and sales as part of Martech Stack Ownership & Enablement.
• Design intuitive, repeatable processes that enhance usability and performance to drive Martech Stack Ownership & Enablement.
• Streamline campaign workflows-including intake, briefing, routing, and approval cycles-to reduce cycle times and eliminate handoff gaps under Campaign Enablement & Operational Process Design.
• Define and maintain campaign deployment processes in coordination with Brand, Lead Gen, and Insights teams to support Campaign Enablement & Operational Process Design.
• Align campaign infrastructure and reporting requirements across teams to enable targeted, data-driven execution as part of Campaign Enablement & Operational Process Design.
• Establish and enforce marketing data standards for segmentation, attribution, and performance tracking to ensure Data Governance & Quality Assurance.
• Maintain data integrity across platforms by minimizing duplication, drop-off, and reporting blind spots in support of Data Governance & Quality Assurance.
• Partner with Marketing Ops and Analytics to build reliable dashboards and ensure reporting accuracy under Data Governance & Quality Assurance.
• Develop and maintain workforce models for Inside Sales based on call volumes, peak periods, and performance benchmarks to support Workforce Planning.
• Monitor input/output ratios and provide capacity insights to inform staffing, scheduling, and forecasting decisions as part of Workforce Planning Support.
• Collaborate with Sales and CX teams to align support models with lead flow and conversion strategies under Workforce Planning Support.
• Track and improve Martech adoption rates across relevant roles as a key performance indicator.
• Reduce campaign deployment cycle time (e.g., from brief to launch) as a key performance indicator.
• Improve data quality scores and ensure reporting reliability as part of performance measurement.
• Optimize Inside Sales capacity utilization and forecast accuracy as a key performance indicator.

Requirements

• Bachelor's degree in marketing, business, information systems or related field
• 5 - 10 years of experience in marketing operations, process management or marketing technology
• Proven experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
• Strong analytical skills with experience in data governance and dashboard development
• Demonstrated ability to lead cross-functional initiatives and manage vendor relationships
• Excellent communication and stakeholder management skills

Benefits

• Supportive and inclusive work environment
• Highly competitive compensation and total rewards package
• Flexible schedules for work-life balance
• Access to state-of-the-art tools and technologies
• Employee Assistance Programs through LYRA
• Opportunities for professional development and training
• 24/7 safety mindset throughout the organization