Marketing Operations Specialist- HubSpot

About the position

As a Marketing Operations Specialist, you will play a critical role in optimizing and managing our HubSpot platform, ensuring seamless marketing, sales, and customer relationship workflows. Your expertise will help streamline our processes and enhance our outreach efforts. You will ensure data accuracy and automation while also providing the necessary reporting to track our marketing and sales effectiveness. If you're passionate about driving results and have a proven track record with HubSpot, we want to hear from you!

Responsibilities

• Configure, customize, and maintain the HubSpot CRM, ensuring data accuracy, system efficiency, and hygiene.
• Develop and optimize workflows, sequences, and automation to improve lead and deal management.
• Manage HubSpot integrations with other tools such as ZoomInfo, Clay, Slack, and other third-party applications.
• Work with marketing and sales teams to optimize lead generation, company/contact enrichment, and conversion processes.
• Implement email campaigns, landing pages, and forms while maintaining a comprehensive overview of all marketing efforts by account to prevent spam, avoid overlapping initiatives, and ensure well-sequenced outreach.
• Enable sales teams with tools to increase productivity, such as email templates and snippets, and automate follow-up sequences.
• Generate and analyze reports and dashboards on marketing campaign performance and sales funnel metrics, such as conversion rates and time to conversion.
• Generate reports to track overall company revenue performance and visualize trends.
• Generate dashboards to enable the sales team to conduct more effective sales based on customer engagement (e.g., website traffic, form submissions, etc.) and other customer intent signals.

Requirements

• 2+ years of experience with HubSpot CRM.
• Proficiency in HubSpot workflows, automation, reporting, and integrations.
• Understanding of lead generation, company/contact enrichment, campaign performance tracking, and sales enablement tools.
• Ability to work cross-functionally with marketing, sales, customer success, and business operations (Biz Ops).

Nice-to-haves

• Experience with Clay and ZoomInfo.

Benefits

• Competitive compensation and equity grant at a high-growth start up
• Comprehensive benefits package including medical, dental and vision insurance, and 401k
• Flexible hours and unlimited PTO
• Diverse and inclusive working environment