Marketing Operations Specialist

About the position

Uplight is creating a new category of energy. We make software that manages energy resources in homes and businesses—including things like smart thermostats, electric vehicles, solar panels, storage batteries, heat pumps, and even people’s behavior—to generate, shift, or save energy to balance the grid, making it more efficient and reliable. This creates clean energy capacity that can be used by the power grid instead of burning more fossil fuels. Our solutions accelerate the transition to clean energy and save money for energy customers. Our Consumer Marketing Team is seeking a Marketing Operations Specialist to join our team and help us achieve our ambitious goals for our business and the planet.

Responsibilities

• Conduct day-to day marketing operations tasks, including configuration, customization, quality assurance testing, data/list management and deployment of website content, marketing campaigns and post-purchase messaging
• Manage and track utility approvals for new products, promotional participation and marketing content
• Support planning, operations and website updates for sales and promos
• Write tickets and project briefs for work to be completed by Marketing, E-Commerce, Reporting, Engineering and Product squad members
• Support new client integrations with setup work in Salesforce Commerce Cloud and Salesforce Marketing Cloud
• Maintain hygienic email lists and develop customer segments to support a robust targeting and personalization strategy
• Support utility-specific list transfers and opt-out management
• Employ and analyze A/B and multivariate testing of different content strategies
• Collaborate with internal team members from Marketing, E-commerce, Partner Success and Customer Support teams on projects and issues

Requirements

• Strong attention to detail
• Ability to prioritize tasks based on level of importance
• Commitment to learning and adhering to copyright, CAN-SPAM and other marketing-related legal requirements and best practices
• Active communication skills to keep internal team members informed of new developments
• Ability to thrive in unstructured environments and use flexibility to advantage
• Familiarity with HTML/CSS, preferred
• Familiarity with Campaign Monitor, Marketo, SalesForce Marketing Cloud, and/or other like email, marketing automation and e-commerce software, preferred

Benefits

• Flexible time off
• Generous parental leave
• Wellness stipend
• Work flexibility
• Ample advancement opportunities
• Robust learning and development programs
• Supportive team environment that fosters collaboration and innovation
• Inclusive workplace with Employee Resource Groups