About the position
Strider Technologies is on a mission to deliver strategic intelligence that enables faster, more confident decision-making for organizations around the world. As the leading strategic intelligence company, Strider empowers organizations to secure and advance their technology and innovation. We leverage cutting-edge AI technology and proprietary methodologies to transform publicly available data into critical insights. These insights enable organizations to proactively address and respond to risks associated with state-sponsored intellectual property theft, targeted talent acquisition, and supply chain vulnerabilities. We’re looking for a results-oriented Marketing Operations Specialist to join our fast-paced marketing team. This role is perfect for someone with 3–5 years of experience in marketing operations who’s passionate about optimizing performance, driving marketing and sales alignment, and owning the systems that power demand generation and pipeline acceleration. You’ll play a critical role in owning and scaling our marketing automation, data, and reporting infrastructure to support business growth.
Responsibilities
- Manage HubSpot as the primary marketing automation platform, including building, testing, and deploying email campaigns and nurture workflows.
- Develop and manage audience segmentation strategies to ensure accurate targeting and personalized messaging across the customer journey.
- Maintain seamless integration and data flow between HubSpot and Salesforce, ensuring accurate lead routing and data consistency.
- Own the marketing technology stack, including evaluating and implementing new tools to drive efficiency and performance.
- Serve as the primary point of contact for technical troubleshooting, user enablement, and system governance.
- Ensure data integrity, security, and compliance across marketing and sales systems, aligning with company-wide data governance policies.
- Own marketing KPIs and performance dashboards in Salesforce and Domo, delivering regular reports on campaign performance, lead generation, funnel metrics, and ROI.
- Collaborate closely with revenue and sales teams to refine tracking, attribution, and forecasting for more accurate revenue insights.
- Provide actionable insights to optimize marketing strategies, identify growth opportunities, and improve marketing and sales alignment.
Requirements
- 3–5 years of experience in marketing operations or a related role, with hands-on experience in marketing automation and CRM integrations.
- Proficiency in HubSpot, Salesforce, and data visualization tools (preferably Domo).
- Strong analytical mindset with experience managing marketing KPIs and reporting.
- Experience managing marketing tech stacks, including data enrichment, web analytics, and lead routing tools.
- Exceptional project management, communication, and cross-functional collaboration skills.
Nice-to-haves
- Experience in B2B SaaS, cybersecurity, or high-growth technology environments.
- Familiarity with lead scoring, account-based marketing (ABM), and campaign attribution models.
- Working knowledge of HTML/CSS for email and landing page customization.
Benefits
- Competitive Compensation
- Company Equity Options
- Flexible PTO
- Wellness Reimbursement
- US Holidays (Office Closed)
- Paid Parental Leave
- Comprehensive Medical, Dental, and Vision Insurance
- 401(k) Plan
