About the position
The Partnerships and Activations Coordinator balances strategic alignment, flawless execution, and efficient administration to deliver on partnership agreements and activations at Winter Park Resort. This role is responsible for the execution of marketing deliverables for our partners and sponsors. The dynamic candidate must be a problem-solver, with a high level of organizational skills and ability to take initiative. The position will report directly to the Events and Partnerships Manager in the Marketing Department. This position assists in the planning, logistics, and day-of execution of activations ranging from tastings and demos to full-scale event sponsorships. The coordinator also handles essential administrative responsibilities such as contract routing, comp fulfillment, deliverables tracking, and reporting to support the Events and Partnership and Marketing Teams. By maintaining operational excellence, aligning with resort and Alterra strategies, and driving measurable outcomes, the Partnerships Coordinator directly supports both short- and long-term revenue growth while strengthening the resort’s brand relationships. The best candidate must work well under pressure and tight deadlines as well as be available to work weekends, holidays, and longer shifts to ensure event success.
Responsibilities
- Serve as the primary on-site contact for partners, ensuring seamless communication and execution.
- Translate strategic partnership objectives into actionable, measurable plans.
- Coordinate cross-departmental collaboration with events, operations, hospitality, and marketing teams.
- Track and report on partnership performance through quarterly, seasonal, and ad hoc reporting.
- Coordinate the implementation of brand partner deliverables including but not limited to, event activations, business unit promotions, signage, social media inclusions, and digital placements.
- Oversee activation logistics, including timelines, permits, vendors, and resource coordination, and manage on-site, day-of activations to ensure smooth operations and high-quality guest and partner experiences.
- Ensure compliance with risk, safety, legal, municipal, HOA, Village association, Brand, and USFS regulations.
- Align partnership deliverables with Winter Park strategies and Alterra Priority Programs.
- Review contracts, collect stakeholder feedback, and ensure obligations are fulfilled on time.
- Manage comp lodging and ticket requests, fulfillment, and tracking.
- Oversee delivery, storage, and inventory of partner materials.
- Coordinate and track in-kind product usage to ensure accurate fulfillment and reporting.
- Maintain partnership documents, including partnership frameworks, work orders, run-of-shows, deliverables trackers, and event calendars.
- Assist with and streamline administrative processes to reduce burden on marketing and events staff.
- Uphold high standards of partner satisfaction, responsiveness, and operational excellence as partnership volume grows.
- Assist in scheduling and communicating responsibilities to part-time event staff.
- Oversee part-time staff at events to ensure execution of responsibilities.
- Assist in maintaining budgets, including invoice management, reporting, and entering expenses.
- Maintain and update calendar of all activations and vendor database.
- Build strong relationships with vendors and industry experts.
- Work effectively with the internal Marketing team to ensure the partnerships promotion plan is executed.
- Other administrative duties as assigned.
Requirements
- Bachelor’s degree in events management, marketing, or related field preferred, or equivalent combination of education, training, and experience.
- Minimum 1 year experience in partnership coordination or activations.
- Proven experience planning, and promoting small-to-mid scale events or animation programming required.
- Understanding of events planning/operations; a pulse on current trends as well as an ability to keep events relevant and fresh required.
- Proficiency in Microsoft Office Suite; high proficiency in Excel required.
- Passionate outdoor enthusiast with a love for the mountain lifestyle.
Nice-to-haves
- Self-starter who is eager to come up with partnership and activation ideas, able to set goals and priorities, and operate in a rapidly changing environment.
- Problem solver that has a solution-based mindset.
- Strong work ethic with the ability to work efficiently and meet clear deadlines.
- Creative thinker who keeps a pulse on current industry, brand, and consumer trends to create relevant activations.
- Highly organized with strong project management skills and keen attention to detail.
- A real passion for unique activations, entertainment, and creating exceptionally unique experiences.
- Able to think quickly and is nimble enough to change direction as needed.
- Must be a team player with the willingness to learn new skills, bring energy to the team, and thrive independently as well as with the larger group.
- Can build effective relationships across teams to accomplish a common goal.
- Able to balance multiple competing priorities.
- Excellent communication in written, verbal, and creative formats.
Benefits
- Free season pass to Winter Park and all Alterra Resorts.
- Discounted friends & family tickets.
- Medical, dental, vision, life, paid parental leave and more for eligible employees.
- 401(k) plan with 100% company match - up to 4%.
- Mental health resources for all employees.
- Food & beverage and retail discounts.
- Onsite employee childcare based on availability.
- Discounted equipment rentals, pro-deals, and more.
