Marketing Planning Lead

About the position

We are seeking a dynamic and strategic Marketing Planning Lead to drive the alignment, prioritization, and execution of our marketing initiatives. This role is pivotal in assessing new marketing opportunities and ensuring seamless communication and collaboration across teams to maximize the impact of our consumer offers.

Responsibilities

• Ensure strategic alignment and prioritization of marketing initiatives in line with business goals.
• Act as the primary point of contact for the Consumer Offers team, facilitating clear and consistent communication.
• Proactively communicate the Marketing Plan of Record (POR) and any changes to relevant stakeholders regularly.
• Develop comprehensive strategic assessments and provide actionable recommendations for in-year and annual offer proposals.
• Collaborate cross-functionally with Marketing teams and channel partners to vet and prioritize new offer proposals effectively.
• Continuously assess new marketing opportunities and provide insights to optimize offer strategies.

Requirements

• Proven experience in marketing strategy, offer management, or related roles.
• Strong project management skills with the ability to handle multiple priorities simultaneously.
• Exceptional communication and interpersonal skills to serve as a key liaison across teams.
• Ability to think strategically and provide data-driven recommendations.
• Experience working in cross-functional teams and managing stakeholder relationships.
• Familiarity with marketing POR processes and consumer offer dynamics is a plus.

Nice-to-haves

• MBA or Master's degree.
• Experience with Workfront and Microsoft Sharepoint websites is a plus.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone