Marketing Product Manager - Investment Banking

About the position

The Marketing Product Manager will work closely with the Investment Banking Institutional Services team including: Equity Sales & Trading and Research, ETF & Funds management, Corporate Sales & Trading, Public Finance, Capital Solutions, Mortgage Sales & Trading, and Mortgage Whole Loan lines of business in developing a marketing strategy, establishing high level of business engagement, and accelerating business development that drives client adoption of solutions and services. The Marketing Product Manager will create the most relevant marketing assets while rationalizing assets that are no longer relevant but require changes. Content and assets should be leveraged across all channels, with a focus on digital.

Responsibilities

• Define in partnership with the brand, product and sales directors the positioning of Investment Institutional Services teams and their related products and services.
• Develop go-to-market calendars in conjunction with Industry and Solutions and Marketing and Communication teams.
• Define a strategy of key product marketing activities and manage budgets to support the acquisition, deepening and retention of new customers.
• Deep understanding of product portfolio and collaboration with product team on launches of new products and changes of existing products.
• Identify and create relevant marketing assets that support the different stages of the product sales cycle.
• Execute effective marketing strategies to drive awareness, consideration and leads.
• Partner with content strategist to develop product one pagers, pitchbook slides, insights, and testimonials.
• Work cross functionally across all marketing channels to ensure flawless execution of various channel-specific marketing campaigns (e.g. paid media, affiliates, social accounts, website, email and direct mail, events and sponsorships, etc.).

Requirements

• 7-8 years plus experience in financial services marketing; B2B preferred.
• Bachelor’s degree in business or marketing; MBA preferred.
• FINRA SIE and Series 7 licensed preferred.
• Knowledge of Treasury Solutions and Investment Banking products and solutions.
• Extensive direct marketing experience with strong understanding of digital marketing techniques.
• Demonstrated ability to collaborate with cross-functional teams and drive adoption in asset usage.
• Superior communication, problem solving skills and ability to learn and adapt quickly.
• Self-motivated with ability to work independently and strong organizational skills.
• Demonstrates flexibility in a growing and changing environment.
• Comfortable using collaboration and CRM tools such as Copilot, Asana and Salesforce.
• Familiar with marketing automation tools such as Salesforce, Salesforce Marketing Cloud (SFMC), and Google Analytics.

Nice-to-haves

• Define KPIs that measure and optimize marketing strategies, partnering with sales enablement teams to provide regular reporting and executive summaries on programs and initiatives.

Benefits

• Health insurance coverage
• Wellness program
• Fertility and family building aids
• Life and disability insurance
• Retirement savings plans with a generous 401K match
• Paid leave programs
• Paid holidays
• Paid time off (PTO)