About the position
This individual will be responsible for leading the execution of healthcare professional (HCP) marketing tactics for VALTOCO, in addition to supporting consumer, digital, and market access marketing initiatives. This is a high-impact, hands-on role, reporting directly to the Marketing Director.
Responsibilities
- Lead the development and execution of HCP marketing tactical plans for VALTOCO.
- Support the execution of consumer, digital, and market access marketing initiatives.
- Collaborate cross-functionally with Sales, Sales Training, Medical Affairs, Regulatory, Legal, Compliance, and Market Access teams.
- Ensure timely development, approval, and deployment of promotional materials through the MLR process.
- Manage external agencies and vendors to deliver on key marketing projects.
- Analyze market data, customer insights, and sales performance to inform marketing strategies and tactics.
- Drive the planning and execution of national sales meetings and POA meetings with the support of HCP Marketing Director.
Requirements
- Bachelor’s degree in life sciences, marketing, or related discipline; MBA preferred.
- Minimum 8 years of product management, marketing, business, or equivalent work experience in the healthcare industry.
- Experience working with cross-functional teams and promotional review processes.
