Marketing Program Lead

About the position

Third Wave Systems (TWS), a global Computer-Aided Engineering (CAE) provider for companies in automotive, aerospace, cutting tool, and defense that machine, is hiring our first full-time marketing team member to own execution, streamline workflows, and measure the impact of marketing efforts. The strategy is already in place—your job is to execute it effectively and optimize how we implement it. Reporting to the Chief of Staff, you’ll work closely with sales, product, and contractors specializing in digital ads and product marketing. You’ll lead projects, manage vendors, and ensure that marketing initiatives are on time, aligned, and data-driven.

Responsibilities

• Support content marketing for digital ads, email campaigns, and lead nurturing.
• Develop marketing reports and track key performance metrics.
• Support management campaign execution across email, events, social, and webinars.
• Ensure CRM accuracy and optimize marketing workflows (Salesforce or HubSpot).
• Oversee some event marketing coordination to ensure smooth execution.
• Improve cross-functional processes between marketing, sales, and product teams.

Requirements

• 4–7 years of professional experience in marketing, operations, program management, or a similar external and internal execution-focused role.
• Proven ability to work cross-functionally with teams like sales, product, and external vendors.
• Comfortable in a fast-paced, evolving environment; thrives without a rigid playbook.
• Ability to self-prioritize and communicate bandwidth, blockers, or delays early and clearly.
• Demonstrated ability to manage and execute multi-channel marketing campaigns (email, content, events, product releases).
• Experience with marketing tools (Social Media, Mailchimp, or Salesforce).

Nice-to-haves

• Experience with Notion, WordPress, Canva, Tableau, PowerBi, and Jira.
• B2B or growth marketing experience.
• Industrial market knowledge.

Benefits

• 401(k)
• Health Insurance
• Dental Insurance
• Paid time off
• Holiday Pay