About the position
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™. The Marketing Program Manager, reporting to the Director, Marketing Operations, plays a key role in the execution of YETI’s new product launches. This role serves as a partner to cross-functional teams, brings a marketing-first perspective to product development teams and ensures seamless execution of go-to-marketing campaigns. The ideal candidate is a proactive problem solver, skilled communicator, collaborative, and thrives in a fast-paced environment.
Responsibilities
- Lead the planning and execution of marketing programs for new product launches, ensuring alignment with Brand strategy.
- Develop and maintain all project related documentation, including scopes, requirements, timelines, and stakeholder communications.
- Work cross-functionally with multiple stakeholders across: product, sales, ecommerce, legal, and customer experience, and all areas of Brand Marketing.
- Analyze stakeholder needs, identify project gaps, risks and dependencies, and proactively recommend solutions to ensure successful outcomes.
- Build productive business relationships with all marketing stakeholders, including 3rd party vendors.
- Partner with creative and content teams on Brand, Seasonal and other campaign initiatives.
- Monitor project progress, adjust plans as needed, and communicate updates to all stakeholders at key milestones.
Requirements
- Bachelor’s Degree required.
- At least 2 years of project management experience in marketing or ad agency, preferably in the consumer goods industry focused on go-to-market campaigns for products.
- Strong understanding of product lifecycle and launches is strongly preferred.
- Demonstrated ability to manage multiple projects simultaneously in a fast-paced environment.
- Demonstrated success in planning and stakeholder management.
- Outstanding communication and problem-solving skills.
- Proven ability to build and maintain relationships with diverse stakeholders.
- Desire and ability to be a team player who appreciates a unique, entrepreneurial and collaborative environment.
- Resourceful self-starter who is comfortable with ambiguity.
- Energetic, friendly and self-motivated attitude.
Benefits
- Equal Opportunity Employer.
- Commitment to creating a diverse, equitable, and inclusive culture.
