Marketing Programs Manager

About the position

The Marketing Programs Manager is responsible for working with the Manager, Membership Marketing and Marketing Specialist to execute the Museum's membership and donor acquisition, renewal, and retention campaigns to ensure we continue to grow our engaged membership and donor base and achieve our financial goals. This role uses marketing project management skills, copywriting, and a solid understanding of email, digital marketing, and direct mail best practices to deliver membership and donor campaigns that maintain and enhance the Museum of Science's exceptional earned and contributed revenue marketing programs.

Responsibilities

• Manage requests to internal partners, including IMC and Social, and attend and contribute to intake and planning meetings.
• Work with Manager, Membership Marketing to create a communication strategy and cadence that supports revenue and engagement goals.
• Create content plans and work with Marketing Specialist to produce copy for print and digital assets and communications.
• Utilize Smartsheets to ensure tasks for digital and direct mail campaigns, events, and other projects are completed on time and the department is following up-to-date processes and procedures.
• Ensure that member and donor queries, complaints, and escalations are well documented and department standards are well communicated and enforced, internally.
• Complete weekly updates on ongoing work, insights, and challenges.

Requirements

• Proven written and verbal communications and interpersonal skills
• Experience in customer service
• Experience in digital and print marketing and familiarity with current industry standards
• Demonstrated ability to manage and collaborate on projects and ensure deadlines are met
• Ability to handle sensitive information in a confidential manner
• Demonstrated ability to work independently and take initiative when needed
• Familiarity with Salesforce Marketing Cloud or other email/marketing platform
• Willingness to attend formal product trainings and acquire relevant certifications