About the position
At Starburst, we’re on a mission to help companies unlock the value of their data—wherever it lives. As a Marketing Programs Specialist, you'll be at the heart of how we connect with customers and prospects through engaging programs that inform, inspire, and drive action. You’ll own and evolve high-impact marketing programs including webinars, customer newsletters, blog publishing, and social media execution, working cross-functionally to help create integrated campaigns that fuel growth. You’ll bring ideas to life, manage processes, and make data-driven improvements that keep us ahead. This role is ideal for a detail-oriented marketer who loves operational excellence, thrives in cross-functional environments, and enjoys both the creative and logistical sides of marketing.
Responsibilities
- Lead the webinar program: Drive end-to-end execution—from topic planning and speaker coordination to platform setup, promotion, and post-event follow-up.
- Email Marketing: Plan, build, and execute email marketing programs that support customer lifecycle touchpoints, from nurture sequences to newsletters, events, and product launches.
- Manage our customer newsletter: Curate timely content and product updates, and maintain a regular cadence using AI and automation tools.
- Publish and maintain blog content: Support the editorial calendar by publishing new blog content, updating existing posts including uploading new posts, refreshing older content, and helping to ensure SEO and brand consistency.
- Own our social media execution: Schedule and publish posts across channels via Oktopost, amplifying key initiatives, and sharing content through internal Slack channels to encourage employee advocacy.
- Partner on SDR outreach sequences: Collaborate with the Sales Development team to create and refine their outbound outreach content that align with marketing campaigns and initiatives to drive pipeline, ensuring messaging consistency.
- Orchestrate campaign process management: Act as the central coordinator for our integrated campaign process. Align stakeholders across marketing functions to keep timelines on track, surface blockers, and ensure seamless execution from planning to launch.
- Run and scale additional marketing programs: Develop and/or support other marketing programs and campaigns as the team continues to grow and evolve.
- Collaborate cross-functionally: Work with stakeholders across Marketing, Sales, and Product teams to create messaging alignment, drive program adoption, and ensure execution excellence.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent practical experience.
- 3-5 years of B2B marketing experience, preferably in SaaS or data infrastructure and analytics technologies.
- Proven ability to manage recurring marketing programs (e.g., webinars, newsletters, blog operations).
- Hands-on experience with email marketing, social media tools (e.g., Oktopost), and CMS platforms (e.g., WordPress or similar).
- Strong project management and cross-functional collaboration skills.
- Familiarity with campaign planning and orchestration across marketing functions.
- Experience with Martech tools like HubSpot, Salesforce, and webinar platforms like Goldcast is a plus.
Nice-to-haves
- Growth mindset
- Ability to think both strategically and tactically
- An eagerness to innovate and iterate in a fast-paced, dynamic environment
- Adept at learning new Martech technologies such as HubSpot, Salesforce, and Goldcast.
- Excellent project management skills and strong attention to detail.
Benefits
- Competitive pay
- Attractive stock grants
- Flexible paid time off
- Equity packages (ISOs)
- Comprehensive benefits offering
