About the position
OCH Regional Medical Center is seeking a motivated, energetic, and detail-oriented Marketing & PR Assistant to support the Director of Marketing and PR in executing communication strategies, coordinating outreach efforts, and enhancing the OCH brand. The ideal candidate is creative, organized, and thrives in a collaborative environment. They should be passionate about storytelling, community engagement, and brand communication—equally confident managing content and metrics behind the scenes as they are engaging with people at events and meetings. This on-site role requires strong time management, independence, and consistent communication with the Director. While some scheduling flexibility is available, regular in-person presence is expected to support events, meetings, and collaborative work.
Responsibilities
- Assist in creating, scheduling, and managing engaging social media content across platforms (Facebook, Instagram, LinkedIn, etc.)
- Create eye-catching visual content using Canva, PosterMyWall, or similar tools
- Draft press releases, blogs, newsletters, internal emails, and marketing materials
- Design and prepare PowerPoint presentations and marketing collateral for events, health fairs, and meetings
- Support planning and execution of hospital and community events, including promotion, logistics, setup, on-site engagement, and takedown
- Organize and maintain marketing databases, files, and media libraries
- Compile reports using Word, Excel, and PowerPoint that summarize marketing activities, performance metrics, and outreach outcomes
- Read and analyze digital performance metrics (social media insights, website analytics, campaign data), helping identify areas for improvement or new strategies
- Provide assistance with website content updates and basic backend navigation
- Communicate with hospital staff, vendors, and community partners in a professional and approachable manner
- Participate in team brainstorming, offer creative ideas, and help improve workflow efficiency
- Represent OCH positively and professionally at internal and community events
Requirements
- Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or related field preferred; equivalent relevant experience considered
- 3-5 years of relevant experience in a marketing, communications, or public relations role; experience as a marketing assistant, communications coordinator, or administrative support is ideal
- Healthcare, nonprofit, or government sector experience is a plus, especially with community-facing outreach or education
- Event planning and execution experience preferred, including logistics, promotion, and on-site coordination
- Portfolio or samples of previous marketing or communication work (social media, writing, graphics, etc.) may be requested
- Proficient in Microsoft Office Suite (especially Word, Excel, and PowerPoint)
- Skilled in Canva, PosterMyWall, Meta Business Suite, and social scheduling tools
- Understanding of backend dashboards (e.g., Facebook/Instagram Insights, Meta Suite, Google Analytics, other)
- Familiar with digital platforms such as LinkTree, Mailchimp or Constant Contact
Nice-to-haves
- Outgoing, confident, and engaging personality
- Comfortable speaking in front of people and representing OCH at events
- Strong interpersonal and relationship-building skills
- Excellent writing, editing, and proofreading skills
- Highly organized and able to manage multiple projects and deadlines
- Self-starter who takes initiative and thrives in a collaborative environment
