Marketing & Sales Coordinator

About the position

Be a part of helping people live healthy lives as our new Marketing & Sales Coordinator. This person is responsible for supporting the marketing team and providing analysis of their impact. Daily functional activities within the marketing department include commercializing products, managing eCommerce account health and content accuracy, managing sales toolkit inventory, and contributing to the monthly business review. The candidate should demonstrate project management skills, be detail-oriented, have the ability to prioritize and accomplish multiple tasks, meet deadlines while making good decisions, and manage tactical and occasional strategic responsibilities. Must possess the ability to be self-directed at times while independently executing assigned tasks with overall integrative Therapeutics priorities.

Responsibilities

• Support the development and execution of programs to enhance brand awareness, credibility, and loyalty among healthcare practitioners.
• Assist in increasing brand visibility and engagement with target consumer audiences.
• Support product commercialization efforts, including the development and deployment of digital assets.
• Contribute to both ongoing and ad hoc sales and marketing initiatives.
• Attend sales and marketing meetings, events, and trade shows as required.
• Conduct monthly audits of eCommerce product detail pages and update inaccurate content.
• Respond promptly to eCommerce account health issues to maintain platform compliance and performance.
• Update SEO copy and product imagery across eCommerce platforms to optimize visibility and conversion.
• Assist in maintaining and updating the Direct-to-Practitioner website content and functionality.
• Create and manage social media content for platforms including Meta, TikTok, and LinkedIn.
• Design marketing collateral such as flyers, social media posts, and sales tools using platforms like Canva.
• Track inventory of product samples and sales tools; coordinate reorders or redesigns as needed.
• Maintain and update the product price list to ensure accuracy and accessibility.
• Track and report key performance indicators (KPIs) for sales and media as part of the monthly business review process.
• Assist in monitoring and reporting consumer and customer service trends, disruptions, and opportunities to inform monthly demand planning.

Requirements

• Bachelor's degree (B.A. or B.S.) from four-year College or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
• A BS/BA in Business/marketing or technical field is preferred.
• Ability to interact directly and communicate professionally with senior staff to complete tasks.
• Must be organized and energetic with the ability to respond quickly and calmly to multiple deadlines.
• Must be self-motivated, punctual, reliable and enjoy working in a team-oriented environment.
• Must have excellent analytical, decision making and problem-solving skills.
• Must have commercial awareness to prioritize goals and assist senior staff.
• Must be detail-oriented with an emphasis on quality, accuracy, and content.
• Must be proficient in the following computer applications: Acrobat, MS Word, Excel, PowerPoint, Outlook, Canva, Meta, TikTok, LinkedIn.

Nice-to-haves

• Knowledge of medical/health care/dietary supplement industry.

Benefits

• Medical Option to select either a PPO plan or one of 2 high-deductible medical plans that includes a company contribution to your personal health savings bank account.
• Dental Delta Dental PPO & an option to select an enhanced dental plan.
• Vision Routine preventative coverage under medical plan and an option to elect additional voluntary coverage.
• All employees receive 11 holidays off per year, as well as paid time off that starts at a minimum of two weeks per year.
• 401K Plan Company match of up to 4% as long as employees contribute a minimum of 6% to the account.
• An additional profit-sharing contribution is also made to employee accounts if the company meets its annual targets.
• Company provided short-term & long-term disability.
• Life and AD&D insurance.
• Flexible spending accounts.
• Voluntary critical illness & accident coverage.
• New parent phase-in program & paternity leave.
• Educational assistance reimbursement.
• Product discounts & a wellness program.