About the position
This role will be part of the Marketing Science team focusing on supporting our global small businesses by better understanding how these businesses can grow using our platforms through data and science. The team is made up of highly quantitative measurement individuals with a broad set of backgrounds. This position is highly analytical with digital advertising effectiveness and research methods background along with a natural curiosity to understand how things work. The person in this role will be responsible for building strategies and proactive initiatives executed globally in partnership with our various channels. They will be responsible for identifying opportunities to develop and refine different treatments and supporting the go to market strategy for different initiatives focused on driving value for our advertisers. They will be working in a highly analytical team executing key advertising and measurement research projects intended to deliver strategies and insights that will help small businesses grow.
Responsibilities
- Build strategies and proactive initiatives executed globally in partnership with various channels.
- Identify opportunities to develop and refine different treatments.
- Support the go-to-market strategy for different initiatives focused on driving value for advertisers.
- Execute key advertising and measurement research projects to deliver strategies and insights for small businesses.
Requirements
- Bachelor's degree in a directly related field, or equivalent practical experience.
- 5+ years experience in a quantitative field, such as consulting, market research, or media research.
- Experience in working with large datasets and using SQL or similar tools for data extraction and manipulation.
- Experience communicating complex concepts to non-technical audiences.
- Direct experience independently scoping and executing research projects with clients and/or cross-functional stakeholders.
- Experience in applied research with focus areas such as media consumption, consumer behavior, or marketing effectiveness.
- Experience with digital advertising measurement methods and technologies.
- Experience working with structured and unstructured datasets, statistical software such as R, SPSS, SAS, as well as data extraction tools such as Hive and/or SQL.
- Knowledge of dynamics and structure for sales teams.
- Understanding of current media landscape and challenges small business advertisers face.
