About the position
As a Marketing Science Director, your curiosity never ends. You will be responsible for ensuring clean, robust measurement of cross-channel marketing activations. You have experience working with digital analytics tools – especially within media and CRM. In this role, you will work with other Marketing Science team members as well as cross-functional teams to support a variety of digital marketing measurement initiatives. Collaborating with multidisciplinary teams, you identify, prioritize, and address clients’ business needs. You’re a rock star in sub-disciplines of Marketing Science—tracking and measurement, data visualization, testing and evaluation and data integration, with a subject matter expertise in Media with an audience first approach.
Responsibilities
- Collaborate with media analytics team members to implement cross-channel data capture solutions to support clean, efficient measurement of digital marketing activities.
- Effectively communicate and present complex technical concepts to non-technical audiences.
- Maintain digital analytics measurement solutions and steer the advancement of solutions over time.
- Collaborate with Strategy and MarTech team members to create and maintain data strategy for CDP launch to support client CRM efforts.
- Ensure taxonomy and data collection best practices and governance standards are applied to existing and new implementations.
- Operate A/B tests against audience and creative content to close feedback loops and optimize performance.
- Creatively solve problems, improve processes, and design methodically.
- Drive collaboration within teams to provide support, share skills, and gain insight.
- Confidently manage project delivery expectations and communications to project team.
Requirements
- 8+ years of relevant experience.
- Strong understanding and experience working with digital media channels (e.g.: Social, SEM, SEO, OLV, etc.) including how each one works and how they interact with one another.
- Experience building dashboards in Power BI, Tableau, or similar.
- Ability to distill large quantities of information into clear and concise insights to formulate actionable recommendations.
- Experience with digital media platforms (e.g.: Google Marketing Platform, Meta Business Suite, TikTok Ad Manager etc.), CRM platforms (e.g.: HubSpot, Salesforce) and website analytics platforms (e.g.: Google Analytics, Adobe Analytics).
- Proven experience operating A/B testing within marketing campaigns.
- Experience with data storage and databases (SQL, cloud-based systems) to extract, transform, and analyze data for actionable marketing insights.
- Confidence in your communication and collaboration skills.
- Ability to efficiently communicate deliveries and delays of project with follow-ups as needed.
- Well-organized approach to working on multiple projects at once.
- Passion to always improve your team’s craft through ongoing learning and support.
- Strong collaboration, project management, and team building skills.
- Proficiency in current issues and trends within the online marketing industry with an emphasis on emerging media and mobile platforms.
Benefits
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, personal/sick days, and flex days
- Access to online services for families and new parents
- Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
- 13 affinity groups
- Internal learning and development programs
- Enterprise-wide employee discounts
