Marketing Senior Analyst

About the position

TelevisaUnivision is looking for a highly analytical and business-savvy Senior Analyst to join the Marketing Analytics team. In this role, you'll deliver insights that guide customer acquisition, retention, and media optimization strategies. You'll collaborate closely with Data, Product, MarTech, and cross-functional partners to deepen our understanding of the customer lifecycle and drive growth. Core functions of the role include exploratory data analysis, advanced reporting, data modeling, and visualization.

Responsibilities

• Lead deep-dive analyses on marketing performance to assess effectiveness and long-term impact.
• Drive testing and optimization of acquisition tactics across media channels-audience, campaign, messaging, and creative.
• Develop and refine attribution models and incrementality frameworks to quantify marginal impact.
• Build comprehensive views of user behavior by integrating data across multiple sources.
• Provide regular performance reporting and strategic insights to marketing and business stakeholders.
• Collaborate with Data and MarTech teams to enhance data pipelines, measurement capabilities, and reporting tools.
• Translate complex analytics into clear, actionable recommendations via dashboards and executive-ready presentations.

Requirements

• 5+ years of experience in marketing or business analytics, ideally within a fast-paced digital environment.
• Advanced SQL and data visualization skills (Looker preferred).
• Experience with Python and/or R for analysis and workflow automation.
• Deep expertise in attribution, incrementality measurement, A/B testing.
• Knowledge of Media Mix modeling, regression, and other statistical applications for Marketing.
• Clear communicator with excellent data visualization and presentation skills.
• Proven ability to work independently, synthesize insights, and influence decision-making.

Benefits

• PTO
• tuition reimbursement
• wellness and employee support programs
• 401K
• various life and insurance plans
• comprehensive health benefits package featuring medical, dental, and vision coverage options