About the position
The Marketing Senior Specialist is a core member of the Marketing and Communications team at Boston Medical Center Health System (BMCHS). The ideal candidate has demonstrable experience developing and managing provider and patient-focused campaigns leveraging provider-centric channels and tactics (i.e. Doximity, medical conferences, etc). The Marketing Senior Specialist will be crucial to our BMCHS hospital marketing efforts by developing and managing the execution of referral pipeline strategies and driving patient volume goals. Reporting to the Senior Manager, Marketing, the Marketing Senior Specialist will work closely with the Senior Manager to create and execute strategic data-driven marketing plans designed to achieve key business objectives and impact the hospital bottom line revenue to meet targeted goals, with an emphasis on provider referrals and patient volume. This is a unique opportunity to join a growing and dynamic Marketing and Communications team that is building our reputation and making a difference in the lives of our patients and community members. We are looking for visionary team players who want to be part of our mission to boldly transform health care through a focus on health equity, diversity and inclusion, and putting the patient at the center of all we do. We offer our employees an array of wellbeing services, competitive pay, and a wide range of benefits, including a highly subsidized health care plan for employees and their family members. BMC is proud to be one of Becker's Top 150 Places to Work in Healthcare nationally, and also to be the Lown Institute's #4 Most Racially Inclusive Hospital as well as its #4 Most Socially Responsible Hospital in the country.
Responsibilities
- Lead provider-focused reputation and referral building campaigns and strategies utilizing provider-centric platforms like Doximity.
- Strategically develop, project manage and execute multichannel (digital + print + events) marketing campaigns that clearly communicate objectives with a focus on provider engagement tactics (i.e., driving patient referrals within a specific specialty).
- Lead and execute annual U.S. News & World Report voting campaigns.
- Support and expand efforts building relationships and stronger connections with community health centers to strengthen system referral network.
- Lead and partner with team (creative, digital, social, email, media, etc) on campaign creative development and execution.
- Conduct market research, analyze trends to enrich understanding of referring physician motivations, beliefs and behaviors, and competitive landscape to inform campaign outreach, planning and execution.
- Own campaign content creation from ideation to distribution to ensure voice and tone align with the brand, and engages provider audiences.
- Explore new communication channels and engagement strategies to help us more effectively reach and connect across all audience segments.
- Develop new strategies and tactics for increasing patient and referring physician loyalty and engagement with BMC, helping to maximize patient retention and referrals.
- Must adhere to all of BMC's RESPECT behavioral standards.
Requirements
- Bachelor's in Communication, Marketing (or related field) is required; Master's preferred.
- 6-8 years of relevant marketing and communications experience is required.
- Healthcare experience preferred.
- Demonstrable experience utilizing digital, provider-centric channels like Doximity.
- Experience in event planning and medical conference participation (sponsorships, booth support, etc).
- Proven experience developing and executing on integrated marketing strategies and multimedia campaigns.
- Proven experience fostering strong relationships with clinical teams, senior physician and administrative leaders.
- Proven experience developing plans and strategies to effectively reach referring physicians.
- Longstanding experience leading campaigns and projects in a matrixed environment with the ability to keep creative services, digital and social team members aligned to execute on visual projects such as print collateral, videos, landing pages, social media campaigns.
- Demonstrable experience developing email marketing, social media and newsletter strategies.
- Media buying and advertising experience preferred.
- Proven digital and content marketing background.
- Exceptional project manager.
- Strong writer.
- Strong presentation and communication (written and verbal) skills.
- Experience with data analysis: can make sense of quantitative and qualitative information affecting the brand and can develop meaningful ways to act on insights.
- Ability to be strategic with strong business acumen.
- Knowledge of clinical trials and research and how they can be leveraged for reputation building, patient acquisition, etc.
- Experience utilizing marketing systems/channels such as Hubspot, MailChimp, Constant Contact, social media advertising, Google Analytics.
- Bilingual preferred.
Benefits
- Highly subsidized health care plan for employees and their family members.
- Array of wellbeing services.
- Competitive pay.
