Marketing Specialist, Brazilian Market

About the position

We're looking for an exceptional Marketing Specialist who is passionate about creating and delivering effective new user and community building initiatives that target the Brazilian community. In this role, you will be collaborating with Marketing, Product, and Merchandising teams to develop best-in-class online and offline marketing efforts via organic social, paid media, and community/messaging marketing channels. You will be responsible for owning the Brazilian new user and digital community strategy and execution, running various ongoing and seasonal marketing campaigns and partnering with Category Buyers to curate products that engage the Brazilian audience.

Responsibilities

• Identify target audiences, positioning and messaging to communicate value proposition of the platform across offline and online channels
• Enhance social media presence by cultivating owned media channel to drive awareness, create online communities and fuels lead generations by developing and executing impactful marketing campaigns
• Own paid media strategies to drive e-commerce new user acquisition, including managing online-to-offline initiatives and app acquisition campaigns
• Develop impactful content and creatives in alignment with content and design teams that resonates with target audience
• Support execution of a comprehensive marketing plan aligned with the company’s goals and strategy identified by the Market leader
• Collaborate with stakeholders from teams like merchandising, product, design in creating brand awareness
• Track the weekly campaign performance to understand trends and identify opportunities, forecast channel performance to support the development of future marketing strategies

Requirements

• BA in marketing, Public Relations, Communications or related fields; equivalent work experience will also be considered
• 2+ years of experience in managing social media campaigns (WhatsApp, Instagram, TikTok, etc) and digital media targeting diverse users
• Experience in designing and creating content and creatives to engage with the audience and align brand messaging across media channels
• Experience optimizing digital marketing channels to achieve sales and acquisition metrics (e.g. cost per order/new customer)
• Demonstrable experience in marketing research, analytics and tools to assess performance
• Proven capability to leverage data to drive business decisions & marketing optimization
• Well-organized and detail-oriented
• Collaborative team player and with strong problem solving abilities
• Self-motivated, curious and adaptable to a fast paced, evolving environment
• Excellent written and verbal communication skills in English and Portuguese
• Passion for food and deep understanding of Brazilian culture, food, and nuances within Brazilian and other Latino communities in the US.

Benefits

• Comprehensive health insurance package, including medical, dental, and vision. PPO/HMO packages
• 401k, 4% company match
• Equity and Bonus
• Vacation, sick and holiday time off
• Monthly mobile stipend
• Monthly Weee! Points credits