Marketing Specialist, Client Engagement

About the position

The Marketing Specialist, Client Engagement is a key team member within the Marketing Department. The Specialist plans and manages a range of marketing activities for the office/region that elevate the profile of the Firm in the market, create opportunities for lawyers to connect and build relationships with clients and prospective clients, and support the business development objectives of the practices in the office/region. The role requires the development of strong and effective working relationships within the Marketing Department, as well as with other administrative departments and lawyers, to ensure the success of our regional marketing initiatives.

Responsibilities

• Develops, plans, leads, and executes Firm-sponsored programs for current and prospective clients
• Serves as the marketing lead for events and sponsorships
• Creates event plans and manages critical dates and timelines
• Drafts and manages internal and external communications related to the program, including coordinating with the Digital Marketing team on postings to the Firm's website and social media channels
• Collaborates with other Client Engagement team members and relevant practice/industry BD and Marketing liaisons on event logistics, including invitations, strategic development of guest lists, speaker invitations and prep, handout materials, nametags, site management, visual presentations, and follow-up
• Collaborates with the Creative team to produce branded collateral for sponsorships, client events, advertisements, presentations, and other activities
• Assists in the drafting and managing of professional management of lawyer's professional biographies and LinkedIn profiles
• Helps prepare and manage the office marketing budget; tracks and analyzes office/regional initiatives, evaluating the ROI of activities to recommend and plan future efforts
• Supports the maintenance of and engagement with the Firm's CRM system in the office/region, and leverages the system to connect lawyers, clients, and other contacts
• Identifies, tracks, and secures relevant speaking and other credentialing opportunities for lawyers in the office/region; creates relevant materials to support those efforts
• Assists in the onboarding and integration of new lawyers and lateral partners
• Supports the preparation and submission of office and client awards and surveys
• Works on special projects as requested by the Client Engagement Senior Manager and office leadership

Requirements

• A Bachelor's degree from an accredited university
• A minimum of five (5) years of professional marketing, business development, or other relevant experience
• A minimum of two (2) years' experience planning and leading events in a professional services environment
• Proficiency in Microsoft Office and Outlook
• Excellent writing and proofreading skills

Nice-to-haves

• Strong understanding of social media platforms and digital marketing
• Advanced knowledge of marketing databases and technologies to track, maintain, and disseminate content, such as Vuture, SalesForce, and InterAction
• Solid understanding of the competitive landscape in the local/regional market