Marketing Specialist - CRM Direct Mail

About the position

As a Marketing Specialist - CRM Direct Mail, you will execute the day-to-day operations of the Ace Rewards direct mail channel. This role will collaborate proactively with internal teams - including Creative Services, IT, Finance, Consumer Marketing and external partners such as vendors and retailers to deliver error-free mailers to our Ace Rewards members.

Responsibilities

• Assist Ace Marketing Manager (AMM) in day-to-day management of the direct mail (100M+/year) creative and print process for Ace Rewards mailers.
• Contribute to the planning campaign strategy, writing creative briefs, refining creative, obtaining final approval and proofing creative and barcodes to ensure final piece is error-free.
• Responsible for execution of any assigned campaigns that may include but not limited to: Targeted Offer, Earned Rewards, Birthday, New Member, New Mover and Premier.
• Work with AMM to plan and execute direct mail tests for program refinement.
• Responsible for barcode management and spreadsheet, new requests to Promosystems, Creation of direct mail Promo ID's and direct mail portion of monthly Execution Guide.
• Manage Ace Rewards Exclusives and other Promotions that flow through the direct mail channel.
• Complete monthly billing functions for the direct mail channel which includes pulling costs from various locations and entering into our internal tracking spreadsheet.
• Assist with Ace Rewards signage inventory including new member applications/key fobs on Ace Marketing Muscle.
• Update creative as necessary as the program changes throughout the year following the Brand Guidelines for Consumer Marketing.
• Help with monthly reporting content for direct mail campaigns, vendor meetings and ad hoc requests as needed.
• Respond to internal and external (Care Center/Retailers/Consumers/Field/etc) Ace Rewards questions.
• Support team with any ad-hoc projects.

Requirements

• Bachelor's Degree in Marketing/Advertising or related discipline.
• A minimum of 1 year of Marketing or Customer Service Experience - creative/design/branding experience a plus.
• Attention to detail is a critical trait to be successful in this role.
• Ability to multi-task, meet deadlines and work in a fast-paced and very fluid environment.
• Ability to work cross-functionally with other team members/departments and retailers.
• Excellent written/verbal communication skills.
• Previous direct mail experience a plus; but not required.
• Demonstrate proficiency with MS Office: Word, Excel, PowerPoint and Access.

Benefits

• Incentive opportunities based on role/grade level.
• Generous 401(k) retirement savings plan with a fully vested matching contribution the first year.
• Comprehensive health coverage (medical, dental, vision and disability).
• 21 days of vacation immediately available and up to 6 paid holidays.
• Annual Ace Cares Week, 20 hours off work per year to volunteer.
• On-site classes, facilitator-led courses, and a generous tuition assistance program.
• Frequent campus events like Employee Appreciation Week, vendor demos, cookouts.
• Services such as mobile spas, auto maintenance, car wash and detailing.
• Employee discounts on Ace merchandise and other services.
• Birth/Adoption bonding paid time off.
• Adoption cost reimbursement.
• Employee Assistance Program (EAP).
• Identity theft protection.