Marketing Specialist - Digital & Social Media

About the position

As a key member of the marketing team, you will drive Provident’s digital presence and engagement by managing social media, website content, SEO, and digital marketing initiatives. This role requires a strategic and hands-on marketer who can develop compelling social media campaigns, maintain accurate and engaging web content, optimize search performance, and deliver measurable results across multiple channels. Collaboration with internal teams and external partners is essential to ensure cohesive brand messaging and a seamless member experience.

Responsibilities

• Lead the planning, creation, and publishing of organic content across Meta, Instagram, LinkedIn, and X to boost engagement, awareness, and audience growth.
• Monitor social channels daily, engage with followers by responding to comments, DMs, and tags, support influencer marketing initiatives, and maintain an active brand voice.
• Increase membership engagement and drive lead generation through targeted social campaigns.
• Support community events and business development initiatives by promoting and amplifying related content on social channels.
• Promote financial wellness initiatives, security/fraud and educational content to engage and inform members across social platforms.
• Manage business listings on Google, Yelp, and Bing, keeping hours, locations, and contact info accurate.
• Support employee advocacy by creating shareable content for internal distribution.
• Help monitor, analyze, and report on key campaign performance metrics, providing insights to improve future campaigns.
• Stay up to date on social media trends and emerging tactics to contribute fresh ideas to campaign planning.
• Create and maintain website content while conducting A/B testing to optimize landing page performance.
• Manage seminar and webinar event listings on the website, schedule email communications, moderate live sessions, upload recordings to YouTube, and coordinate with internal departments on events.
• Contribute to SEO efforts including keyword research, on-page optimization, monitoring KPIs, and collaborating on link-building and content strategies.
• Manage relationships with digital marketing and SEO vendors to ensure effective collaboration, timely deliverables, and alignment with strategic goals.
• Provide support for paid media campaigns and email marketing campaigns on an as-needed basis.
• Analyze and report monthly on SEO, website, and digital marketing performance using tools like Google Analytics, SEMrush, Ahrefs, and Siteimprove.

Requirements

• 2+ years of experience managing social media and digital marketing campaigns with solid SEO knowledge.
• Strong skills in website content management and proficiency with digital marketing tools like Google Analytics and SEMrush.
• Experience coordinating webinars, events, and related email communications.
• Familiarity with marketing analytics and reporting platforms (e.g., Google Analytics, Looker, Salesforce).
• Excellent communication and collaboration skills to work cross-functionally and juggle multiple projects.
• A collaborative mindset, eager to partner with diverse teams and learn from experienced marketers.
• A data-driven approach with a passion for testing, optimization, and continuous improvement.

Benefits

• Quality medical, dental and vision care coverage.
• 401(k) retirement plan with up to 150% matching employer contributions.
• Up to 100% Tuition reimbursement for approved courses.
• Annual discretionary bonus.
• Generous paid time off and paid holidays.
• Flexible spending accounts.
• Employee Referral Bonus.
• Short and long-term disability coverage.
• Life and AD&D insurance.
• Provident membership.
• Rate discount on home and auto loans.
• Opportunity to use company owned condo in Maui and Lake Tahoe.