Marketing Specialist - Email and Push

About the position

The Digital Channel Specialist supports our brands in building, coding, and testing emails and push campaigns within Salesforce Marketing Cloud platform to support Banner marketing strategies and initiatives. Responsible for development, asset coordination, testing, and deployment in partnership with the brand. Our flexible/ hybrid work schedule includes 3 in-person days at one of our core locations and 2 remote days. Our core office locations include Salisbury, NC, Chicago, IL, Quincy, MA, Carlisle, PA, Scarborough, ME, and Hyattsville, MD. Applicants must be currently authorized to work in the United States on a full-time basis.

Responsibilities

• Build and optimize regularly scheduled, ad hoc, and automated nurturing Email, and Push campaigns
• Use Salesforce Marketing Cloud to set up and deploy communications with dynamic personalized content utilizing subscriber attributes, preferences, and behavior
• Coordinate processes and strategies to serve the goals of the brands
• Partner in the creation and coordination of new wire frame templates and creative elements for email communications
• Help plan and execute channel testing
• Attention to detail in naming and execution to help with analytics to constantly improve customer engagement with Email and Push
• Assist with documentation of all processes, project management, and procedures
• Work quickly to meet impromptu requests from banners quickly while balancing more long-term projects

Requirements

• Bachelor Degree in Marketing, Business or equivalent work experience
• Minimum 3+ years demonstrated experience with email and push marketing
• Minimum 2+ years experience with Salesforce Marketing Cloud (ExactTarget) or similar platforms i.e. Oracle Responsys, Marketo
• Minimum 2+ Experience coding emails with HTML and CSS

Nice-to-haves

• Demonstrated success in project management and execution of digital marketing campaigns
• Working knowledge of AmpScript and SQL a plus
• Ability to work quickly on multiple projects at once
• Willingness to learn and adapt to new processes on the job