About the position
AHF Products has a job opportunity for a Marketing Specialist to be located in Mountville, PA. Part of the product launch marketing team, the Marketing Specialist manages the development of the brand and positioning of all IMA products, including branding, packaging, marketing collateral, and merchandising items to support the launch and promotions of the category. This role involves collaborating with product management and suppliers in creating this new product categories of accessories (from adhesives to floor stains, floor finishes, floor preparation supply, and any accessories…). This includes the production of printed materials, including point-of-sale (POS) displays, and ensuring they align with brand guidelines and marketing objectives. This is a newly created position and might involve licensing agreements with other brands, coordination with various teams, and managing relationships with suppliers.
Responsibilities
- Collaborate with product management on creating the category assortment and branding
- Creating the key selling features and all marketing tools to support the category and promotion advertising plan
- Develop all print marketing collateral for the product launches, from brochures to point of sales merchandising displays, including labels, and headers
- Collaborating with suppliers, legal counsel and technical team to ensure all documentation of installation guidelines, packaging and warranties meet requirements and standards
- Managing the logistics of product launches, including coordinating timelines, budget, resources, and communication with various stakeholders
- Work closely with product management, sales, engineering, suppliers, design and merchandising teams to ensure alignment and smooth product launch
- Develop a strong understanding of product offerings
- Update product offering on all our digital platforms with all relevant images and technical information
- Develop marketing materials to support the product launch, promotions by our sales distribution network (digital marketing assets to print collateral to education content & videos)
- Coordinate webinar to our sales distribution network
- Coordinate content creation from photoshoot, videos, script to product installation renderings
- Fulfill daily administrative tasks to ensure the functionality and coordination of the department's activities
- Manage and maintain marketing materials, ensuring they are up-to-date, accurate, and aligned with brand guidelines
- Support marketing managers in managing additional projects and workload from the department as need be
- Update spreadsheets, databases and inventories with statistical, financial and non-financial information
Requirements
- Bachelor's degree in marketing, communications, graphics or related field or equivalent work experience
- 2-3 years of experience in similar role
- Private label, supplier relations and licensing management experience
