As the Marketing Specialist with Merrell, you will be responsible for supporting the development of integrated retail marketing programs that support growth and drive revenue through Merrell's US Wholesale Accounts.
Responsibilities
Supports the execution of comprehensive marketing programs that drive consumer engagement and increase brand visibility within retail
Collaborate with sales, marketing, and product teams to ensure retail marketing initiatives align with overall brand and business objectives
Partner closely with account partners to build retail activation plans within budgets
Effectively brief in creative teams and collaborate with key stakeholders to produce retail specific brand and campaign content
Partners with marketing team on strategic product seeding efforts
Supports tradeshow planning and logistics, working closely with cross-functional teams to ensure flawless implementation
Manages monthly invoice processing and budget reconciliation
Responsible for creating and distributing retail training materials
Responsible for developing seasonal sell-in materials
Performs duties consistent with the Company's AAP/EEO goals and policies
Performs other duties as required/assigned by manager
Requirements
Bachelor's degree required or equivalent work experience
3+ years marketing experience
Experience working in a retail environment preferred
Ability to work autonomously as well as be part of a team
Good grasp of shopper marketing including digital, instore, promotional tactics, and process flow
Strong communication and interpersonal skills with demonstrated comfort level with presenting
Comfortable in dynamic, fast paced environment and the ability to multi-task and prioritize projects
Results driven with the ability to analyze sales data and marketing KPIs to generate actionable insights
Benefits
Flexible, hybrid work schedule, with three days in office and two days remote