About the position
At Merrell, we exist to give every person what they need to discover the simple power of being outside—regardless of shape, size, race, ability, or experience level. For over four decades, we’ve crafted quality footwear with our eyes fixed on comfort, design, durability, and whatever is waiting for us just outside our front doors. As the Marketing Specialist with Merrell, you will be responsible for supporting the development of integrated retail marketing programs that support growth and drive revenue through Merrell’s US Wholesale Accounts.
Responsibilities
- Supports the execution of comprehensive marketing programs that drive consumer engagement and increase brand visibility within retail.
- Collaborate with sales, marketing, and product teams to ensure retail marketing initiatives align with overall brand and business objectives.
- Partner closely with account partners to build retail activation plans within budgets.
- Effectively brief in creative teams and collaborate with key stakeholders to produce retail specific brand and campaign content.
- Partners with marketing team on strategic product seeding efforts.
- Supports tradeshow planning and logistics, working closely with cross-functional teams to ensure flawless implementation.
- Manages monthly invoice processing and budget reconciliation.
- Responsible for creating and distributing retail training materials.
- Responsible for developing seasonal sell-in materials.
- Performs duties consistent with the Company’s AAP/EEO goals and policies.
- Performs other duties as required/assigned by manager.
Requirements
- Bachelor’s degree required or equivalent work experience.
- 3+ years marketing experience.
- Experience working in a retail environment preferred.
- Ability to work autonomously as well as be part of a team.
- Good grasp of shopper marketing including digital, instore, promotional tactics, and process flow.
- Strong communication and interpersonal skills with demonstrated comfort level with presenting.
- Comfortable in dynamic, fast paced environment and the ability to multi-task and prioritize projects.
- Results driven with the ability to analyze sales data and marketing KPIs to generate actionable insights.
Benefits
- Flexible, hybrid work schedule, with three days in office and two days remote.
