Marketing Specialist, Paid Advertising

About the position

We are looking for a results-driven Paid Ads Specialist to manage and optimize performance marketing campaigns across multiple platforms. This role is essential to scaling our customer acquisition efforts and driving e-commerce growth. You will own paid campaign execution, performance analysis, and work closely with both the creative and tech teams to ensure tracking and targeting excellence.

Responsibilities

• Plan, execute, and optimize paid ad campaigns across Google Ads, Meta Ads, TikTok Ads, and Pinterest Ads.
• Possess strong paid social media skills and extensive experience in social media advertising, with a focus on expanding efforts to reach potential customers, enhance brand visibility, and drive business growth.
• Work with developers and product team to ensure pixel/tag implementation is correct and updated, and troubleshoot tracking issues when needed.
• Make data-driven decisions to optimize campaign performance and maximize ROI.
• Analyze campaign data, generate performance reports, and provide actionable insights to the manager and cross-functional teams.
• Collaborate with the analytics team to conduct A/B testing and translate data insights into actionable strategies that drive business performance.
• Collaborate with cross-functional teams to ensure alignment and synergy across all channels and campaigns.
• Stay up to date with advertising changes, emerging trends, and new opportunities in the market.

Requirements

• 2+ years of experience in paid media, specifically in e-commerce performance marketing.
• Proven success running and optimizing campaigns in: Meta Ads and Google Ads (required) TikTok Ads, Pinterest Ads, other Social Media Ads (preferred)
• Strong understanding of funnel strategies, attribution, retargeting, and audience segmentation.
• Proficiency in Google Analytics, UTM setup, and interpreting performance metrics.
• Excellent communication and cross-functional collaboration skills.

Benefits

• 401(k) matching
• Health insurance
• Vision insurance
• Paid time off (PTO): vacation, sick, and holidays
• 55K-75K (DOE)
• On-site gym and game rooms
• Employee discount
• Coffee and snacks