About the position
As a key member of the Property Marketing Center of Excellence (COE) in the Americas, the Marketing Specialist is responsible for providing strategic partnership, project management, creative oversight, and responsive and timely communication and coordination for property marketing projects. The Marketing Specialist is accountable for providing Brokerage Teams and clients with best-in-class concepts, materials and results for our listings with the Central Region. The Marketing Specialist works within a fast-paced environment with Cushman & Wakefield real estate professionals, the properties and owners they represent, and within the Property Marketing COE Team to develop and deliver industry-best property marketing strategies, plans, deliverables and outcomes. Under the leadership of a Property Marketing COE Team Lead, the Marketing Specialist is the point person for property marketing assignments, serving as the Project Lead, providing marketing expertise and recommendations, working collaboratively with our fee earners and a property marketing team of copy writers / strategists and graphic designers-both in house and third party-to bring campaigns to life.
Responsibilities
- Serve as the day-to-day point of contact for the Brokerage Team on property marketing projects
- Partner with Copy Writers / Strategic Marketers and Graphic Designers to collect critical project details from the Brokerage Team
- Lead calls and meetings with the Brokerage Team as required
- Establish and communicate project schedule to all project participants
- Work with Brokerage Team to assemble all required assets in a centralized project collaboration space
- Work with Brokerage Team and property marketing team to develop a comprehensive project and brand strategy that incorporates new, creative ideas to market our listings
- Work with Copy Writers / Strategic Marketers and Graphic Designers to execute approved design and messaging direction
- Manage the project workflow day-to-day to ensure an efficient and effective production schedule, adhering to standard processes to ensure consistency and efficiency
- Communicate with Brokerage Team on project updates, either through status calls or other channels
- On a case-by-case basis, serve in a client-facing role in planning and project status meetings
- Work in partnership with the COE Team Lead and escalate challenges, as necessary
- Ensure feedback and edits are incorporated into drafts, making ad hoc revisions to marketing collateral as necessary
- Ensure final on-time delivery of all project assets and deliverables
- Maintain project databases, tracking tools, and project delivery and management tools
- Provide campaign reporting metrics to the Brokerage Team and ownership and recommend improvements to enhance performance
- Become effective and fluent in Cushman & Wakefield's CRM, helping to connect data to improve marketing efforts and generate more leads and revenue
- Develop strong ties to colleagues in similar roles for effective sharing
- Develop critical understanding of the real estate market, tenant target groups and personas, ever-changing real estate space usage and needs, and Cushman & Wakefield's Investor Client community
- Gain a keen understanding of how target audiences for properties for lease or sale consume marketing and present ideas to enhance engagement
Requirements
- Bachelor's degree
- 3-4+ years of marketing experience-real estate, architecture or commercial construction experience preferred
- Familiarity with the Adobe Creative Suite is preferred, and/or the ability to learn the basics
- Familiarity with a project management tool is preferred
- Ability to independently achieve successful outcomes on all activities with minimal supervision
- Ability to manage multiple projects at once in a fast-paced environment
- Excellent written, oral communication skills and problem-solving skills
- Proven ability to work across different audiences, personalities and experience levels
- Strong relationship management skills and ability to successfully partner with both internal and external stakeholders and project participants
- Self-motivated but works well in group environment
