Marketing Specialist

About the position

The Marketing Specialist plays a key role in shaping and promoting the brand identity of Würth Industry, ensuring alignment with business goals, and creating a lasting impression on customers. This role involves developing brand strategies, executing marketing campaigns, and increasing customer engagement. This position maintains productive, collaborative relationships with marketing professionals throughout the Würth Industry organization and global Würth companies, and partners with colleagues from other departments to achieve shared goals.

Responsibilities

• Assist in creating and implementing branding strategies to drive brand awareness and customer loyalty.
• Manage the execution of multi-channel marketing campaigns, ensuring consistent brand messaging across platforms.
• Maintain organization of project portfolio, break down projects into actionable tasks and deliverables, coordinate with team members to track progress, run project reports.
• Collaborate with the creative team to produce compelling content and visuals that align with brand guidelines.
• Track, analyze, and report on campaign performance, making data-driven recommendations for optimization.
• All other duties as assigned.

Requirements

• Bachelor's degree in marketing, or related field
• Experience in brand marketing
• Confident in producing work across multiple platforms
• Strong organizational and time management skills
• Ability and willingness to troubleshoot, problem solve, and initiate, especially under deadline and across conflicting viewpoints
• Ability to create innovative solutions and initiatives

Benefits

• Maternity/Paternal leave after 1 year of service
• Tuition Reimbursement eligible after 1 year of service
• Health benefits and programs - medical, vision, dental, life insurance and more
• Additional benefits 401(k), short term disability, long term disability
• Paid Time Off, accrued per pay period, additional day earned per year of service
• 10 paid holidays