About the position
We are seeking a creative, strategic, and detail-oriented Marketing Specialist to support critical marketing and business development initiatives within the Commercial Real Estate (CRE) industry. This role plays a pivotal part in crafting compelling content, executing property marketing strategies, and enhancing brand visibility through both digital and print media. The ideal candidate has a strong grasp of CRE dynamics, visual storytelling, and content creation, and thrives in a fast-paced, collaborative environment.
Responsibilities
- Develop and implement strategic marketing initiatives to support business goals and high-profile property assignments in the region.
- Collaborate with brokers, leadership, research, and design teams to create cohesive, targeted marketing campaigns and client proposals.
- Use market insights, competitive analysis, and industry trends to inform campaign development and content strategy.
- Lead or assist in the creation of marketing deliverables including offering memorandums (OMs), broker opinion of value (BOV) reports, pitch decks, brochures, and client custom proposals.
- Partner with internal stakeholders to produce branded marketing materials and digital packages.
- Coordinate strategy sessions for pursuits and ensure quality, creativity, and alignment with client expectations.
- Write and edit content for digital platforms including social media, email campaigns, case studies, newsletters, and press releases.
- Track engagement metrics and adapt strategy to improve visibility, reach, and broker support.
- Design graphics and templates using Adobe Creative Suite (InDesign, Illustrator, Photoshop).
- Work with vendors to coordinate photography, videography, and drone footage; edit and package visual content for use across digital and print platforms.
- Maintain brand consistency and visual quality across all deliverables.
- Partner with internal teams including Research, Center of Excellence, and Production Design to develop relevant and timely marketing collateral.
- Support event planning and execution for marketing initiatives, broker/client engagement, and property promotions.
Requirements
- Bachelor’s degree in marketing, Communications, Graphic Design, Journalism, or a related field.
- 3–5 years of relevant marketing and communications experience; commercial real estate or professional services industry preferred.
- Proficiency in Adobe Creative Suite.
- Strong writing, editing, and storytelling skills with the ability to tailor content to diverse audiences.
- Excellent project management, communication, and organizational skills with keen attention to detail.
- Ability to manage multiple deadlines and work independently with minimal supervision.
Nice-to-haves
- Collaborative, service-oriented mindset with a strong visual eye and passion for storytelling.
- Curiosity and enthusiasm for market trends, brand-building, and digital innovation.
- Comfortable working in a fast-paced, deadline-driven environment.
