Marketing Specialist

About the position

We are seeking a talented and analytical Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for executing data-driven marketing strategies that enhance brand awareness, drive traffic, and support business growth. This role requires a mix of creativity and analytical skills, with a strong focus on delivering measurable results.

Responsibilities

• Develop and implement strategic marketing plans across multiple channels
• Conduct market research to identify trends and opportunities
• Coordinate with internal teams to align marketing efforts with business goals
• Manage campaign execution and monitor key performance indicators (KPIs)
• Create compelling content for digital and print materials
• Analyze and report on campaign performance and recommend improvements
• Collaborate with external vendors and partners when needed
• Ensure brand consistency in all marketing initiatives

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 2+ years of experience in a marketing role
• Strong analytical and project management skills
• Excellent written and verbal communication
• Proficiency in Microsoft Office and marketing software (e.g., Google Analytics, CRM tools, email platforms)
• Ability to work independently and in a team-oriented environment

Benefits

• Competitive salary: $63,000 - $69,000 per year
• Opportunities for professional development and career growth
• Health, dental, and vision insurance
• Paid time off and holidays
• Supportive team environment
• Access to training resources and certifications