Marketing Specialist

About the position

Responsible for conducting and communicating the market research required to support division growth strategies & strategic decision making. To work with market management to effectively utilize market intelligence products and services. Work with distribution network and Distribution Advisory Council (DAC).

Responsibilities

• Protect and effectively use Parker brand standards and messaging
• Ensure brand/design consistency throughout all marketing projects
• Email marketing communications and social media content creation
• Marketing Media channel research and negotiations
• Product literature and instructional manual management
• Website updates / SEO implementation
• Assist with tradeshow management and booth design
• Assist with lead distribution and management via CRM
• Some vendor management required
• Graphic design / page layout skills / Adobe Creative Suite experience required
• Strong attention to detail and project management skills
• Basic copyrighting competency a plus
• Other assignments to support as necessary

Requirements

• Bachelor's degree in business administration, Marketing, Graphic Design or related discipline
• Expert knowledge in Adobe Creative Suite
• Fluency in Microsoft Suite of products
• Interest and ability to learn and develop a working knowledge of Parker products, applications, distributor network, and markets

Benefits

• Comprehensive coverage for medical, prescription drugs, dental, vision, voluntary optional life, accident insurance, hospital indemnity insurance and critical illness insurance with competitive premium cost.
• 401(k) Plan with company matching contributions at 100% of the first 5% of pay
• Company provided defined-contribution retirement plan with annual contribution equal to 3% of pay
• Career development and tuition reimbursement
• Additional benefits including paid parental leave, short and long-term disability programs, adoption assistance, Care.com membership and financial planning assistance are provided at no cost to you.
• Supplemental benefit programs including identity protection, legal protection, and pet wellness are available at competitive rates.
• Paid Time Off and 13 Company-Paid Holidays.