Marketing Specialist

Goodwill Industries of Houston • Houston, TX

4h

About The Position

Supports and implements marketing initiatives that enhance brand awareness, increase engagement, and align with organizational goals. Plays a key role in campaign execution, content creation, digital marketing, and visual design. The ideal candidate is creative, detail-oriented, and proficient in graphic design, content development, and project management.

Requirements

• A bachelor’s degree in marketing, communications, graphic design, digital media, or a related field is preferred.
• Two (2) to five (5) years of experience in marketing, content creation, digital media, or a related field is required. Experience in non-profit is preferred.
• Excellent graphic design skills with proficiency in Canva and/or Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Good understanding of social media platforms and digital media best practices
• Exceptional organizational and project management skills.
• Experience with email marketing platforms (HubSpot, Mailchimp, Constant Contact, etc.). Certification(s) are preferred.
• Excellent computer skills (proficient in Microsoft Office).
• Strong writing, editing, proofreading, and storytelling abilities.
• Excellent verbal and written communication skills.

Nice To Haves

• Knowledge of video editing and motion graphics is preferred.

Responsibilities

• Assist with the development, coordination, and execution of marketing campaigns across digital and traditional channels.
• Support campaign planning, timelines, deliverables, and performance tracking.
• Analyze campaign metrics and provide recommendations for improvement.
• Ensure brand consistency across all marketing and communication materials.
• Assist with creating engaging social media content across platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, etc.).
• Support posting, scheduling, and monitoring community engagement.
• Track performance metrics and contribute to monthly social media reports.
• Assist in creating and sending email campaigns, newsletters, and automated workflows.
• Use CRM tools (HubSpot, Mailchimp, Salesforce, etc.) to track engagement and manage audience segmentation.
• Maintain accurate and organized marketing contact lists.
• Coordinate marketing requests and ensure tasks and deliverables are completed on time.
• Maintain organized project documentation and assets.
• Assist with vendor coordination, print orders, and internal approvals.
• Other duties assigned by management.
• Assist with clear, engaging copy for social media, email campaigns, blog posts, web pages, and marketing materials.
• Support the development and maintenance of content calendars.
• Collaborate with internal teams to gather information, stories, and visuals for content creation.
• Execute graphic design work to create visually compelling digital and print assets that align with brand standards and support marketing and communication objectives across multiple channels.
• Demonstrate professionalism, good judgment, and present a friendly, cooperative attitude.
• Ability to multitask, make quick decisions, adapt to change, and collaborate effectively in a fast-paced, team-oriented environment.
• Adheres to all GWH Policies & Procedures, Loss Prevention & Safety Regulations, and GWH Guiding Principles.
• Must be punctual, dependable, and maintain a professional appearance.
• Maintain a high level of confidentiality.
• Must safely perform work; maintain good housekeeping standards and ensure all aisles and pathways to fire exits are clear and free of clutter.
• Adheres to local, state, and federal laws and regulations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level