About the position
Franklin Street is currently seeking a Marketing Specialist to join our team in Tampa, FL. The Marketing Specialist plays a crucial role in supporting the marketing team’s efforts to achieve the company’s defined corporate marketing objectives. This role is best suited for someone with a basic understanding of commercial real estate, excellent communication skills, creativity, and a data-driven approach to marketing. Work closely with cross-functional teams to ensure alignment on marketing strategies and goals. Plan and execute trade shows, sponsorship activations, and internal company events, which includes coordinating logistics, promo items, and any follow-up activities. Manage components of the marketing budget, ensuring cost-effective allocation of resources. Assist department leadership in management of ongoing and special projects. Monitor and analyze marketing metrics. Generate regular reports to assess the effectiveness of marketing initiatives and recommend improvements. Manage the review and updates across all digital and print materials. Responsible for collaborating with the marketing team for designing, creating, and delivering marketing programs to support the growth and expansion of services and markets. Performs other duties as assigned.
Responsibilities
- Support the marketing team’s efforts to achieve corporate marketing objectives.
- Work closely with cross-functional teams to ensure alignment on marketing strategies and goals.
- Plan and execute trade shows, sponsorship activations, and internal company events.
- Manage components of the marketing budget, ensuring cost-effective allocation of resources.
- Assist department leadership in management of ongoing and special projects.
- Monitor and analyze marketing metrics.
- Generate regular reports to assess the effectiveness of marketing initiatives and recommend improvements.
- Manage the review and updates across all digital and print materials.
- Collaborate with the marketing team for designing, creating, and delivering marketing programs.
Requirements
- Bachelor's degree or 3 or more years of experience in a general marketing field.
- Proficiency in Adobe Creative Suite (especially InDesign, Illustrator, and Photoshop).
- Knowledge of office administrative procedures and demonstrated administrative/organizational skills.
- High level of computer skills including MS Office applications.
- Understanding of general marketing principles.
- Experience with email marketing campaigns.
- Familiarity with social media marketing and content creation.
- Strong multitasking skills and ability to prioritize projects.
- Excellent attention to detail.
Nice-to-haves
- Comfortable working with marketing/design platforms (e.g., Canva, Constant Contact, Revere).
- Strong design sense with an eye for layout, typography, and aesthetics.
- Ability to create on-brand marketing materials using templates or from scratch.
- Familiarity with brand guidelines and ability to follow them closely.
- Ability to work closely with agents, marketing team, and lead designers.
- Proactively communicates and asks for help to avoid delays.
- Creatively disciplined: Able to bring fresh ideas while working within brand constraints.
- Client-service mindset: Professional, flexible, patient, and agent-focused in all communication.
Benefits
- Competitive salaries.
- Medical benefits including additional discounts.
- Dental and vision benefits.
- Disability and life insurance.
- 401(K).
- Paid time off.
- Holiday pay.
- Company-sponsored philanthropy events.
