Marketing Specialist

About the position

The marketing specialist will report directly to company management, and will have responsibility for the development, implementation, and administration of marketing strategies, initiatives, and programs to effectively promote the business interests of the company in the marketplace and raise its overall industry profile.

Responsibilities

• Market research to identify and leverage industry trends, developments, and needs
• Development and utilization of effective key performance metrics to gauge success of marketing campaigns and strategies
• Development of branding ideas, graphic designs, promotional materials, advertising, and messaging
• Provide reporting to company management to assist in strategic planning
• Creation and maintenance of relationships with customers and prospective customers, through effective networking, direct contact, and other means

Requirements

• High school diploma or GED
• Associate's degree in marketing or other relevant field required; Bachelor's preferred
• Minimum 2 years of relevant experience is preferred
• Must pass a mandatory drug screen
• Valid driver's license and reliable transportation
• Minimum of two professional references

Nice-to-haves

• Strong computer skills, including proficiency with website development
• Highly proficient in optimizing the use of social media platforms
• Strong interpersonal and communication skills, both written and verbal
• Creativity, organization, and attention to detail

Benefits

• Competitive wages with performance bonuses and promotion opportunities
• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid holidays and PTO
• Tuition reimbursement and technical/leadership development programs
• Employee Assistance Program (EAP)
• Company-sponsored team-building events and activities