Marketing Specialist

About the position

As a Marketing Specialist with Smithfield, you will play a key role in driving the profitability and growth of iconic brands like Smithfield, Eckrich, and Nathan's Famous. You will collaborate across departments, leveraging data and insights to develop impactful strategies and programs that support both brand and category growth. This role includes crafting marketing materials, building business recommendations, and executing initiatives that align with our overall business strategy. Success in this position hinges on effective teamwork with internal partners, external vendors, and customers to deliver best-in-class results.

Responsibilities

• Create materials and support integrated plans, brand messaging, and promotional efforts.
• Collect and assess market data to develop targeted strategies and measure ROI.
• Execute strategies across events, digital platforms, and trade marketing initiatives.
• Work with Sales, Marketing, Agencies, and Business Management to drive data-driven solutions.
• Continuously enhance processes and capabilities to improve performance and outcomes.

Requirements

• Bachelor's Degree from an accredited four-year college or university in Marketing, Business Administration or related field.
• 1+ years of working with syndicated data, plus expertise in sales, marketing, category management, or trade marketing, or equivalent combination of education and experience.
• Proficient in PC applications (Windows, Excel, PowerPoint), including Excel Pivot Tables and database queries to synthesize actionable recommendations.
• Strong verbal and written communication abilities tailored to various organizational levels; effective in cross-functional environments.
• Willingness to travel up to 30%.

Nice-to-haves

• MBA preferred.