Marketing Specialist

About the position

At Security Properties Residential (SPR) we are looking for talented and exceptional team members to join our team! SPR offers a unique workplace that fosters an environment of growth for talent from diverse backgrounds with skills similar but not limited to those in retail, hospitality, and other service industries. At SPR we create exceptional living experiences through integrity, teamwork, and innovation.

Responsibilities

• Plans and oversees the organization's advertising and promotion activities, including ILS advertising, outreach, print, resident referral programs and other initiatives that generate qualified traffic, as needed.
• Serve as a marketing point of contact for assigned portfolio, including regular communication with on-site teams, Regional Managers and ownership groups to align marketing strategies with asset goals.
• Assists Associate Director of Marketing as liaison with outside consultants, copywriters, and advertising agencies.
• Maintain and follow company brand guidelines to ensure company standards are consistent. May require collaboration on creative strategy for marketing materials.
• Develop advertising and marketing plans and communicate contract requirements with advertising and marketing vendors.
• Manage timelines and deliverables for marketing projects across assigned properties, ensuring on-time execution of campaigns, collateral and updates.
• Manage ILS feeds, including troubleshooting feed issues, and maintaining accuracy of information.
• Evaluate paid advertising sources for leasing velocity and ROI by creating monthly and quarterly reporting of traffic and leases by source.
• Prepare and present monthly or quarterly performance summaries with recommendations of changes to advertising mix, for both paid and unpaid sources.
• Manage and analyze lead tracking and/or call tracking initiatives, including analyzing results, effectiveness, site participation, and accuracy of information.
• Coordinate lead management program, including planning, implementation, problem solving, and working in conjunction with Training (SPR and external) to support business goals.
• Coordinate advertising and contracts for acquisitions/dispositions including notifying advertising vendors of closing dates and preparing budget recommendations.
• Maintain an ongoing knowledge of leasing, marketing, technology and marketplace trends, with emphasis on online marketing programs.
• Audit and maintain standardized traffic sources within the property management software.

Requirements

• Bachelor's degree from four-year College or University (Marketing degree preferred); or one to two years related experience and/or training; or equivalent combination of education and experience.
• Strong project management and multitasking skills; ability to meet deadlines.
• Proficient in Word, Outlook, and PowerPoint; intermediate Excel skills.
• Knowledge of RealPage experience preferred.
• Clear, professional written communication and basic math proficiency.
• Confident presenter in meetings or small groups.
• Knowledge of social media platforms (Instagram, TikTok, and LinkedIn).
• Understanding of basic marketing metrics (e.g., engagement rate and click-through rate).
• Detail oriented.
• Adaptable to new tools, trends, and shifting priorities.
• Contributes creative ideas for campaign planning.
• Problem solving skills.

Benefits

• Competitive wages
• On-demand pay options through Dayforce Wallet
• Bonus opportunities
• Safe harbor 401(k) match
• Medical/dental/vision plans
• On-the-job training
• Educational assistance program with reimbursements up to $2,500 per year
• Incredible work environment