About the position
The Marketing Specialist plays a vital role in executing marketing initiatives that directly support the needs of GEDC dental offices. The ideal candidate will collaborate closely with practice managers and regional leadership to support patient acquisition and engagement. This candidate must have exceptional project management skills and proficiency in design software. This position is located at the GEDC Practice Support Center in Southfield, MI and would require an on-site presence 5 days per week.
Responsibilities
- Support development and execution of local marketing plans and initiatives, tailored to the specific needs of individual dental offices within the assigned region.
- Oversee all aspects of marketing projects from conception to completion, ensuring projects are delivered on time and within budget.
- Create visually appealing marketing materials, including flyers, brochures, social media graphics, and email templates.
- Work closely with practice managers and regional leadership to understand their marketing goals and provide regular updates on campaign performance.
- Liaise with external vendors as directed to ensure seamless execution of marketing campaigns.
- Ensure all marketing activities adhere to GEDC brand standards and regulatory guidelines.
- Keep abreast of the latest marketing trends and best practices, particularly in local and digital marketing.
Requirements
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 2-3 years of experience in a marketing role, preferably with experience supporting multiple locations or businesses.
- Experience in the dental or multi-site healthcare industry required.
- Experience with digital marketing channels (e.g., email/SMS campaigns, social media, local SEO).
- Exceptional project management skills with a proven ability to manage multiple projects simultaneously and meet deadlines.
- Proficiency in marketing software, including HubSpot, Birdeye, WordPress, and Adobe Creative Suite.
- Excellent written and verbal communication skills.
- Strong interpersonal and collaboration skills.
- Ability to work independently and as part of a team.
- Detail-oriented with strong organizational skills.
