Marketing Specialist

About the position

The Specialist works with the Manager to understand marketing objectives, recommend solutions and deliver the appropriate marketing tactics within schedule and budget. This includes overseeing a variety of projects and initiatives from concept to completion. The Specialist supports the success of Marketing by collaboratively implementing a wide variety of marketing programs under the direction of Marketing Management. They act as an initial Marketing point of contact for Department Stakeholders throughout the company (Sales, Product, Pharmacy, etc.). The role involves working with other Departments to field creative project requests, assigning jobs to creative designers, creative agencies, print and fulfillment vendors or other outside vendors, and recommending best practice approaches for meeting deadlines by applying project planning, production, and execution expertise. The Specialist oversees the content, design and production of marketing assets, such as direct mail, brochures, advertisements, regulated materials and member and provider communications, digital and video content by applying knowledge of marketing principles. They manage marketing projects from end-to-end by applying sound project management practices including deciding on and implementing appropriate solutions for problems that arise during projects. The Specialist ensures that all assigned marketing materials and programs are consistent with the brand look, tone and feel by applying company brand standards. They work collaboratively across multiple departments to ensure compliance of all assigned marketing materials and programs, staying abreast of relevant regulations and current Medicare marketing guidelines. The role also involves utilizing internal platforms such as Workfront and SharePoint to help manage the review/approval process and facilitate version control for marketing campaigns, internal and external marketing communications and regulated materials with key business departments and external vendors. The Specialist coordinates project deadlines with designers, ad agency and outside vendors, and actively supports the achievement of SCAN's Vision and Goals.

Responsibilities

• Collaboratively implement a wide variety of marketing programs under the direction of Marketing Management.
• Act as an initial Marketing point of contact for Department Stakeholders throughout the company.
• Field creative project requests and assign jobs to creative designers, agencies, and vendors.
• Recommend best practice approaches for meeting deadlines by applying project planning and execution expertise.
• Oversee the content, design, and production of marketing assets such as direct mail, brochures, and advertisements.
• Manage marketing projects from end-to-end applying sound project management practices.
• Ensure all marketing materials are consistent with the brand look, tone, and feel.
• Work collaboratively across multiple departments to ensure compliance of marketing materials and programs.
• Utilize internal platforms to manage the review/approval process and facilitate version control.
• Coordinate project deadlines with designers, ad agency, and outside vendors.

Requirements

• Bachelor's degree in marketing or related field.
• 3+ years in Marketing project management, with regulatory compliance and production expertise preferred.
• Experience marketing to the 65+ segment and/or Medicare Advantage experience preferred.
• Knowledge of CMS regulations preferred.
• Excellent organizational and project management skills.
• Ability to work independently and meet deadlines consistently without sacrificing quality.

Nice-to-haves

• Experience in marketing to older adults or Medicare Advantage.
• Familiarity with CMS regulations.

Benefits

• Base Pay Range: $68,640 to $84,143 annually
• Work Mode: Mostly Remote
• An annual employee bonus program
• Robust Wellness Program
• Generous paid-time-off (PTO) along with 11 paid holidays per year, 1 floating holiday, birthday off, and 2 volunteer days
• Excellent 401(k) Retirement Saving Plan with employer match
• Robust employee recognition program
• Tuition reimbursement