About the position
City Wide Franchise is seeking an energetic, team-oriented Marketing Specialist to join our Marketing Team. The Marketing Specialist plays a key role in executing and supporting a variety of marketing initiatives designed to boost productivity, maintain brand consistency, and drive measurable results. The Specialist serves as a critical connection between internal teams, franchisees, and vendors—supporting seamless marketing operations and upholding brand integrity across our growing franchise network.
Responsibilities
- Assist in the execution of digital marketing campaigns (PPC, social media, email marketing) to generate leads for franchise development.
- Manage and update lead lists and prospect data in our CRM system.
- Coordinate and schedule email marketing campaigns to nurture leads through the sales funnel.
- Produce written copy for local and national lead generation campaigns.
- Support the creation and distribution of marketing materials, including blogs, case studies, brochures, presentations, and infographics.
- Assist in maintaining and updating the corporate and franchise development websites.
- Support content development for email marketing and social media campaigns.
- Ensure all marketing materials are brand-compliant and reflect our value proposition.
- Lead strategy, content, and engagement for company’s internal communication platform.
- Communicate project priorities, deadlines, and progress updates to relevant teams.
- Draft and distribute important business announcements to the franchise system.
- Monitor and report on performance of lead generation activities.
- Prepare regular reports on marketing activities and present findings to the marketing and franchise development teams.
- Approve and manage marketing orders (e.g., collateral, business cards, promotional items) through the company store.
- Maintain vendor partnerships for print and promotional materials, sourcing competitive bids, ensuring quality, and managing inventory.
- Manage the marketing team’s ticketing system, responding to branding, asset, and customization requests from across the organization.
- Conduct market research to identify new opportunities for franchise development.
- Develop, update, and maintain departmental Standard Operating Procedures.
Requirements
- Degree in Marketing, Communications, Business, or a related field.
- 3-5 years of experience in marketing role, with a minimum of 2 years in franchise development.
- Strong written and verbal communication skills.
- Excellent project management and organizational skills, with keen attention to detail.
- Ability to work both independently and collaboratively in a fast-paced environment.
- Proven experience with digital marketing channels including social media and email marketing.
- Proficiency with CRM software (e.g. MS Dynamics, Salesforce, HubSpot, or similar).
- Expertise with project management software such as Asana, Trello, or ClickUp.
- Experience using Adobe Creative Suite (Illustrator, InDesign, Photoshop) and/or Canva is a plus.
- Knowledge of leveraging AI platforms such as CoPilot or ChatGPT.
- Proficient in Microsoft Word, Excel, and Power Point.
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- Employer paid life insurance
- 401(K) employer match
- Competitive salary including commission and bonus
- PTO
