Marketing Specialist

About the position

The Marketing Specialist will be part of the energy Account Services team in a support role. The Account Services team conducts all aspects of marketing including advertising, strategic planning, research, social media, outreach, and partnerships. To implement marketing campaigns, the team works with a 150-person creative and media services group. We help our clients and communities use less energy, save money, and help the environment through the development, implementation and refinement of marketing and outreach initiatives. We are looking for someone who is as passionate about our work as we are and has the skills and attitude to be successful.

Responsibilities

• Assist with the marketing and advertising of energy efficiency programs for utilities located in the Mid-Atlantic region.
• Work with the Account Services team to develop and implement marketing and communications plans to educate customers about energy efficiency and drive participation in energy efficiency programs.
• Work with ICF Creative Services team to fulfill the development of marketing materials including advertising campaigns, websites, emails and direct mail campaigns, video, print, outdoor, etc.
• Work with the ICF Media Services team to develop, propose, and implement marketing and advertising campaigns, coordinating the deployment of integrated outreach campaigns across online, email, print, online, social media, etc.
• Prepare monthly reports on activities, media analytics, and results of the marketing program.
• Help develop presentations and other communications tools.
• Track and report on marketing campaign metrics.
• Prepare and manage printing requests to ensure collateral is in market at all times.
• Track multiple team deliverables on deadlines using Microsoft Project, Excel spreadsheets, SharePoint, and other digital tools.

Requirements

• A bachelor’s degree in Communications, Marketing, Advertising, or related majors (or applicants can substitute one year of related experience for one year of education).
• 1+ years of working experience in marketing, advertising, social marketing, or related field, particularly experience working in consumer marketing at an advertising agency or consulting firm.
• Must be able to pass a background check and drug screening.
• Strong attention to detail and organizational skills.
• Capacity to prioritize tasks with competing deadlines to achieve results in a multitasking environment.

Nice-to-haves

• Internship at an advertising agency and/or experience working on a consumer marketing account.
• Proficient in both PowerPoint and Excel.
• Experience or exposure to Google Analytics and using other reporting software to track and report on results.
• Assisting in developing and implementing marketing communications plans, with the ability to manage and execute advertising, collateral development, digital and social media projects.
• Interest in and commitment to energy efficiency, the environment, and sustainable living.

Benefits

• Flexible workplace arrangements, work-life balance.
• Donation matching, volunteer opportunities.
• Tuition reimbursement, access to professional development resources.
• 401k matching.
• Employee Stock Purchase Plan.