Marketing Specialist

About the position

The position is within the University Marketing department at Florida State University. The role involves contributing to university marketing campaigns through ad development, content creation, and strategic partnerships. The candidate will conduct market research to provide insights for creative marketing initiatives, brainstorm innovative ideas for campaigns, and manage projects by liaising with external vendors and coordinating marketing efforts. The position also includes tracking marketing projects and analyzing data to improve future strategies.

Responsibilities

• Contribute to university marketing campaigns by participating in ad development, content creation, and establishing strategic partnerships.
• Conduct market research to identify consumer requirements, habits, and trends.
• Brainstorm and develop innovative ideas for creative marketing campaigns.
• Collaborate with the team on outbound and inbound marketing activities.
• Liaise with external vendors to execute promotional events and campaigns.
• Coordinate brand awareness and marketing efforts with marketing and other professionals.
• Conduct intake sessions with potential clients and complete project intake forms.
• Follow up with clients regarding job specifics and production timelines.
• Coordinate the tracking of all current marketing projects.
• Complete necessary project tracking forms and maintain an accurate list of ongoing projects.
• Assist in analyzing marketing data, including campaign results, conversion rates, and traffic.

Requirements

• A Bachelor's degree and three years of experience; or a high school diploma or equivalent and seven years of experience.
• A combination of post high school education and experience equal to seven years.

Nice-to-haves

• Possess one year of professional marketing expertise.
• Demonstrate proficiency in marketing campaign development.
• Exhibit strong attention to deadlines and adherence to budgetary guidelines.
• Showcase a track record of success in collaborating with all levels of management.
• Possess excellent written and verbal communication skills.
• Display strong presentation skills.

Benefits

• Robust Total Rewards package including compensation, benefits, wellness, recognition, and employee development programs.