About the position
ProMach is looking for a dynamic Marketing Specialist to join our Sterilization Group. This position will be based out of our Allpax Division, located in Covington, LA. The role involves creating and driving new equipment and aftermarket marketing campaigns to promote machinery and service sales growth with active and inactive customer base segments. The Marketing Specialist will direct the creation, development, scheduling, translation, distribution, and tracking of marketing collateral to support sales team efforts for customers and channel partners. Additionally, the position includes implementing digital marketing strategies, managing agency/vendor relationships, supporting public relations efforts, and maintaining consistent brand standards across individual product brands.
Responsibilities
- Create and drive new equipment and aftermarket marketing campaigns to promote machinery and service sales growth.
- Direct the creation, development, scheduling, translation, distribution, and tracking of marketing collateral.
- Work with the Systems & Process Marketing team to implement digital marketing strategies, including SEO, PPC, and email marketing.
- Create content for a website, blogs, landing pages, microsites, inbound links, SEO, PPC, remarketing, social media, and email marketing.
- Manage machinery photography & videography shoots for the Allpax/Stock brands.
- Manage agency/vendor relationships for branding, advertising, search marketing, and public relations.
- Support public relations efforts to identify and deliver press releases, articles, white papers, case studies, and interviews.
- Participate in the marketing budget development and ensure proper implementation activities and spending.
- Support in the planning Allpax/Stock-specific meetings, events, and trade shows.
- Maintain consistent brand standards across individual product brands.
- Collaborate with internal teams across multiple brands to ensure marketing efforts align with overall business objectives.
Requirements
- Bachelor's degree in Marketing, Business, Communications or a related field.
- One (1) to three (3) years of marketing or related experience, preferably in a B2B manufacturing industry.
- Experience with Microsoft Office Suite including Outlook, Teams, Word, Excel and PowerPoint.
- Experience with Adobe Creative Suite, including InDesign, Illustrator, Photoshop and/or Premiere Pro.
- Experience with content creation and/or video editing.
- Experience with Salesforce CRM or other CRM systems is preferred.
- Excellent verbal and written communication skills.
- Able to work effectively to meet deadlines and multi-tasking abilities.
- Must be able to work effectively in a collaborative environment.
- Ability to travel up to fifteen (15) percent.
Benefits
- Comprehensive medical/dental and well-being programs.
- Life insurance.
- Generous paid time off program.
- Retirement savings plan with a company match.
- No waiting period for benefits - eligible on the first day of employment.
