Marketing Sr Project Manager

About the position

We are seeking an experienced Senior Project Manager to lead strategic marketing technology initiatives and drive cross-functional collaboration within our Demand Generation - Analytics, Insights, and AI Development organization. This role requires a dynamic leader with deep B2B SaaS marketing expertise who can manage complex projects using Agile methodologies, optimize customer journeys, and ensure seamless coordination across multiple business functions.

Responsibilities

• Lead end-to-end projects and implementations of Marketing Technology (Martech) solutions across the customer lifecycle using Agile methodologies.
• Facilitate Agile ceremonies including sprint planning, daily standups, sprint reviews, and retrospectives for marketing projects.
• Manage internal marketing AI Product dev chronogram and prioritize marketing initiatives based on business value and impact.
• Drive and coordinate multi-disciplinary teams and groups to achieve project objectives in B2B SaaS marketing environments.
• Implement Scrum or Kanban frameworks to optimize marketing project delivery and team productivity.
• Maintain discipline and provide comprehensive status reporting for all projects within the Demand Gen - Analytics, Insights, and AI Development organization.
• Lead implementation of new marketing projects, coordinating with project managers and stakeholders.
• Design in partnership with MKT Strategy, Product Marketing, Content, Digital, Analytics and CoE to test and optimize customer journey mapping initiatives across awareness, consideration, trial, adoption, and expansion phases.
• Apply Agile principles to iteratively improve customer touchpoints and marketing campaigns.
• Implement customer pilots of lifecycle marketing programs to drive acquisition, retention, and expansion.
• Collaborate on account-based marketing (ABM) strategies and multi-touch attribution models.
• Use sprint-based approaches to test and optimize marketing campaigns and customer experiences.
• Collaborate with business partner functions including Digital, Marketing Operations, Segments, and Commercial Excellence to ensure seamless coordination.
• Work closely with Centers of Excellence (CoEs) to identify opportunities for modeling and standardization across marketing functions.
• Partner with VPs, Directors, and stakeholders across various business segments to align marketing strategies with overall company goals.
• Coordinate with Sales, Customer Success, and Product teams to ensure alignment across the customer journey.
• Facilitate cross-functional Agile ceremonies and ensure alignment between marketing and product development cycles.
• Drive change management initiatives to ensure successful adoption of new marketing processes and technologies.
• Foster a culture of innovation and continuous improvement within the marketing team.
• Promote Agile mindset and practices across marketing teams, encouraging experimentation and rapid iteration.
• Lead marketing automation and lead nurturing program implementations.
• Identify and implement opportunities for process optimization and efficiency gains.
• Champion test-and-learn approaches to marketing initiatives.
• Utilize data and analytics to make informed, data-driven decisions and optimize marketing performance.
• Leverage AI technologies to improve operational efficiency and project velocity.
• Implement measurement frameworks to track project success.
• Use iterative testing and optimization cycles to improve marketing performance in partnership with Marketing Strategy and Opps.
• Lead regular meetings and discussions to share best practices, solutions, and tactical insights.
• Foster strong relationships and partnerships with key stakeholders to ensure successful marketing campaigns.
• Facilitate communication between technical and business teams to ensure alignment.
• Conduct regular stakeholder reviews and gather feedback for continuous improvement.

Requirements

• Bachelor's degree in Marketing, Business Administration, Project Management, or related field.
• 7+ years of project management experience, with at least 4 years in B2B SaaS marketing or marketing technology.
• 3+ years of experience in B2B SaaS companies with understanding of subscription business models.
• 2+ years of experience implementing Agile methodologies in marketing or cross-functional environments.
• PMP, Agile, or equivalent project management certification preferred.
• Certified Scrum Master (CSM), Professional Scrum Master (PSM), or equivalent Agile certification strongly preferred.
• Proven experience facilitating Agile ceremonies and managing Agile teams.
• Experience with Agile project management tools (Jira, Azure DevOps, Monday.com, Asana).
• Understanding of Agile frameworks: Scrum, Kanban, SAFe (Scaled Agile Framework).
• Experience with sprint planning, backlog management, and velocity tracking.
• Deep understanding of B2B SaaS marketing funnels, customer acquisition strategies, and retention tactics.
• Experience with customer journey mapping, persona development, and buyer behavior analysis.
• Knowledge of SaaS metrics including MRR, ARR, churn rates, expansion revenue, and cohort analysis.
• Understanding key Martech vendors like 6Sense, Bombora, Eloqua, On24, D&B, ZoomInfo, or similar.
• Experience applying Agile principles to marketing campaign development and optimization.
• Strong experience with Marketing Technology (Martech) platforms and implementations (6Sense, Bombora, Eloqua, On24, D&B, ZoomInfo, etc.).
• Proficiency with B2B SaaS marketing tools: CRM systems, marketing automation platforms, customer data platforms (CDP).
• Experience with analytics tools: Google Analytics, Tableau, or similar.
• Understanding of marketing analytics, data management, and AI applications.
• Experience with change management methodologies.
• Proficiency with Agile project management and collaboration tools.
• Proven ability to lead cross-functional teams and manage complex, multi-stakeholder projects.
• Excellent communication and presentation skills with ability to present to C-level executives.
• Strong analytical and problem-solving capabilities.
• Experience in stakeholder management at VP and Director levels.
• Understanding of sales and marketing alignment (SMarketing) best practices.
• Ability to coach teams on Agile principles and practices.
• Ability to work in a fast-paced, dynamic environment.
• Adaptability and comfort with ambiguity and rapid change.

Nice-to-haves

• Master's degree in Marketing, Business, or related field.
• Experience in high-growth B2B SaaS companies.
• Advanced Agile certifications (Certified Scrum Professional, SAFe Program Consultant, etc.).
• Certification in marketing automation platforms (HubSpot, Marketo, etc.).
• Experience with customer success and expansion marketing strategies.
• Knowledge of AI and machine learning applications in marketing.
• Previous experience with Centers of Excellence (CoE) frameworks.
• Background in digital transformation initiatives.
• Understanding of compliance requirements (GDPR, CCPA) in marketing operations.
• Experience with Design Thinking and Lean Startup methodologies.

Benefits

• Hybrid Work Model: Flexible hybrid working environment (2-3 days a week in the office).
• Flexibility & Work-Life Balance: Supportive workplace policies for personal and professional responsibilities.
• Career Development and Growth: Continuous learning and skill development opportunities.
• Industry Competitive Benefits: Comprehensive benefit plans including flexible vacation, mental health days, retirement savings, and tuition reimbursement.
• Culture: Award-winning reputation for inclusion and belonging.
• Social Impact: Opportunities for community involvement and pro-bono consulting projects.
• Making a Real-World Impact: Helping customers pursue justice, truth, and transparency.