Marketing Sr Project Manager

About the position

We are seeking an experienced Senior Project Manager to lead strategic marketing technology initiatives and drive cross-functional collaboration within our Demand Generation - Analytics, Insights, and AI Development organization. This role requires a dynamic leader with deep B2B SaaS marketing expertise who can manage complex projects using Agile methodologies, optimize customer journeys, and ensure seamless coordination across multiple business functions.

Responsibilities

• Lead end-to-end projects and implementations of Marketing Technology (Martech) solutions across the customer lifecycle using Agile methodologies
• Facilitate Agile ceremonies including sprint planning, daily standups, sprint reviews, and retrospectives for marketing projects
• Manage internal marketing AI Product dev chronogram and prioritize marketing initiatives based on business value and impact
• Drive and coordinate multi-disciplinary teams and groups to achieve project objectives in B2B SaaS marketing environments
• Implement Scrum or Kanban frameworks to optimize marketing project delivery and team productivity
• Maintain discipline and provide comprehensive status reporting for all projects within the Demand Gen - Analytics, Insights, and AI Development organization
• Lead implementation of new marketing projects, coordinating with project managers and stakeholders
• Design in partnership with MKT Strategy, Product Marketing, Content, Digital, Analytics and CoE to test and optimize customer journey mapping initiatives across awareness, consideration, trial, adoption, and expansion phases
• Apply Agile principles to iteratively improve customer touchpoints and marketing campaigns
• Implement customer pilots of lifecycle marketing programs to drive acquisition, retention, and expansion
• Collaborate on account-based marketing (ABM) strategies and multi-touch attribution models
• Use sprint-based approaches to test and optimize marketing campaigns and customer experiences
• Collaborate with business partner functions including Digital, Marketing Operations, Segments, and Commercial Excellence to ensure seamless coordination
• Work closely with Centers of Excellence (CoEs) to identify opportunities for modeling and standardization across marketing functions
• Partner with VPs, Directors, and stakeholders across various business segments to align marketing strategies with overall company goals
• Coordinate with Sales, Customer Success, and Product teams to ensure alignment across the customer journey
• Facilitate cross-functional Agile ceremonies and ensure alignment between marketing and product development cycles
• Drive change management initiatives to ensure successful adoption of new marketing processes and technologies
• Foster a culture of innovation and continuous improvement within the marketing team
• Promote Agile mindset and practices across marketing teams, encouraging experimentation and rapid iteration
• Lead marketing automation and lead nurturing program implementations
• Identify and implement opportunities for process optimization and efficiency gains
• Champion test-and-learn approaches to marketing initiatives
• Utilize data and analytics to make informed, data-driven decisions and optimize marketing performance
• Leverage AI technologies to improve operational efficiency and project velocity
• Implement measurement frameworks to track project success
• Use iterative testing and optimization cycles to improve marketing performance in partnership with Marketing Strategy and Opps
• Lead regular meetings and discussions to share best practices, solutions, and tactical insights
• Foster strong relationships and partnerships with key stakeholders to ensure successful marketing campaigns
• Facilitate communication between technical and business teams to ensure alignment
• Conduct regular stakeholder reviews and gather feedback for continuous improvement

Requirements

• Bachelor's degree in Marketing, Business Administration, Project Management, or related field
• 7+ years of project management experience, with at least 4 years in B2B SaaS marketing or marketing technology
• 3+ years of experience in B2B SaaS companies with understanding of subscription business models
• 2+ years of experience implementing Agile methodologies in marketing or cross-functional environments
• PMP, Agile, or equivalent project management certification preferred
• Certified Scrum Master (CSM), Professional Scrum Master (PSM), or equivalent Agile certification strongly preferred
• Proven experience facilitating Agile ceremonies and managing Agile teams
• Experience with Agile project management tools (Jira, Azure DevOps, Monday.com, Asana)
• Understanding of Agile frameworks: Scrum, Kanban, SAFe (Scaled Agile Framework)
• Experience with sprint planning, backlog management, and velocity tracking
• Deep understanding of B2B SaaS marketing funnels, customer acquisition strategies, and retention tactics
• Experience with customer journey mapping, persona development, and buyer behavior analysis
• Knowledge of SaaS metrics including MRR, ARR, churn rates, expansion revenue, and cohort analysis
• Understanding key Martech vendors like 6Sense, Bombora, Eloqua, On24, D&B, ZoomInfo, or similar
• Strong experience with Marketing Technology (Martech) platforms and implementations (6Sense, Bombora, Eloqua, On24, D&B, ZoomInfo and etc)
• Proficiency with B2B SaaS marketing tools: CRM systems, marketing automation platforms, customer data platforms (CDP)
• Experience with analytics tools: Google Analytics, Tableau, or similar
• Understanding of marketing analytics, data management, and AI applications
• Experience with change management methodologies
• Proficiency with Agile project management and collaboration tools
• Proven ability to lead cross-functional teams and manage complex, multi-stakeholder projects
• Excellent communication and presentation skills with ability to present to C-level executives
• Strong analytical and problem-solving capabilities
• Experience in stakeholder management at VP and Director levels
• Understanding of sales and marketing alignment (SMarketing) best practices
• Ability to coach teams on Agile principles and practices
• Ability to work in a fast-paced, dynamic environment
• Adaptability and comfort with ambiguity and rapid change

Nice-to-haves

• Master's degree in Marketing, Business, or related field
• Experience in high-growth B2B SaaS companies
• Advanced Agile certifications (Certified Scrum Professional, SAFe Program Consultant, etc.)
• Certification in marketing automation platforms (HubSpot, Marketo, etc.)
• Experience with customer success and expansion marketing strategies
• Knowledge of AI and machine learning applications in marketing
• Previous experience with Centers of Excellence (CoE) frameworks
• Background in digital transformation initiatives
• Understanding of compliance requirements (GDPR, CCPA) in marketing operations
• Experience with Design Thinking and Lean Startup methodologies

Benefits

• Hybrid Work Model: Flexible hybrid working environment (2-3 days a week in the office depending on the role)
• Flexibility & Work-Life Balance: Supportive workplace policies designed to help manage personal and professional responsibilities
• Career Development and Growth: Culture of continuous learning and skill development
• Industry Competitive Benefits: Comprehensive benefit plans including flexible vacation, mental health days, retirement savings, tuition reimbursement, and more
• Culture: Award-winning reputation for inclusion and belonging, flexibility, work-life balance
• Social Impact: Opportunities for community involvement and pro-bono consulting projects
• Making a Real-World Impact: Helping customers pursue justice, truth, and transparency