About the position
Chase serves as the private label finance partner to a leading high-end automotive company, and this role leads the marketing arm of the partnership—increasing awareness and sales for the OEM's existing inventory, new product launches, and pre-owned vehicles. As a Marketing Strategy Lead within Auto, you will develop, maintain, and track Awareness, Loyalty, and Conquest campaigns. You will leverage a variety of tactics, including paid channels such as search, social, direct mail, and events, as well as owned channels such as Chase digital platforms, email, and in-branch activations. You will work closely with external stakeholders, the OEM GM team, and your brand counterpart on strategy, and with campaign management on the execution of campaigns to drive scalable volume at an efficient cost.
Responsibilities
- Work across the broad marketing team to communicate the marketing vision.
- Create a marketing plan to establish customer messaging, touch, channel, and targeting strategy.
- Manage business cases and change requests through our in-house tools (Optima, AdTrax) and be comfortable presenting and reporting on progress.
- Work with the team on creative assets, targeting/touch strategy, and reading test results to inform recommendations.
- Bring partners along with new tactic launches in media, social, and search, as well as collaborate with internal teams on the Servicing and Lease-End communications campaigns.
- Create and maintain a marketing budget.
- Track and pay invoices for marketing vendors and agencies.
- Collaborate with JPMC firm leads to support the partner's engagement with Private Banking, Wealth Management, and card partners.
Requirements
- Bachelor's Degree.
- 7+ years of experience in marketing, including direct-to-consumer and digital (including mobile).
- Marketing functional, technical, and operational knowledge.
- Experience creating and driving operational processes with attention to detail and a passion for flawless execution.
- Exceptional communication and executive presence.
- Ability to work independently as well as lead cross-functional teams.
- Strong project management, multi-tasking, and leadership skills.
