Marketing Strategy Manager

About the position

In this position, you will lead Marketing Communication strategy development plans for brand, nameplate, and other initiatives within the Ford Blue business unit, aligning business objectives with marketing priorities.

Responsibilities

• Develop annual integrated marketing plan in accordance with business objectives, brand strategy, and vehicle launches, collaborating closely with all agency partners.
• Lead high priority strategic projects (e.g., brand strategy, nameplate strategy, customer/lifestyle deep-dives, etc.) from concept to execution.
• Drive cohesion among marketing functions (creative, interactive, retail, social, events, agency) and other stakeholders (e.g., GM, brand, sales, finance) to develop and execute strategic plans.
• Lead the briefing process and/or consult on all briefs to ensure initiatives have a business-driven purpose and clear, measurable objectives.
• Partner with Marketing Intelligence, GDI&A, GCI and other stakeholders to uncover important insights and translate those insights into business decisions and actions.
• Act as a brand steward to ensure consistent and cohesive application of strategy (cascades the strategy and acts as an ongoing resource throughout development).