About the position
Are you a detail-oriented marketing professional with a passion for research, insights, and strategic impact? As a Marketing Strategy Specialist II, you'll play a vital supporting role in shaping the strategies that fuel Ent's growth. Working closely with the Senior Manager of Marketing Strategy, you'll help bring plans to life through in-depth audience research, competitive analysis and data-driven recommendations. In this role, you'll collaborate across teams to connect business goals with actionable marketing strategies. You'll support the development of annual and campaign-specific plans, analyze performance to guide future efforts and keep a pulse on market trends to uncover emerging opportunities. Your work will directly inform the strategies that power high-performing marketing campaigns across the organization. Ideal candidates are naturally curious, analytically minded and comfortable synthesizing complex information into clear, strategic direction. This is a great opportunity to grow your expertise in marketing strategy while contributing to meaningful work that impacts Ent and its members every day.
Responsibilities
- Contribute to the development of annual marketing plans alongside the Senior Marketing Strategy Manager.
- Conduct research on audience behaviors, market trends, and competitor strategies.
- Partner with business units to clarify marketing objectives and success metrics.
- Use audience data to identify key demographic and psychographic segments.
- Support the identification of underserved audiences or growth opportunities.
- Provide insights on member and prospect behavior to inform targeting and content strategies.
- Independently execute competitive research using web monitoring tools.
- Monitor changes in consumer behavior, technology, economic trends, and the regulatory environment.
- Act as a point of contact for assigned business units.
- Assist in prioritizing marketing initiatives based on project calendars and business needs.
- Help evaluate marketing campaign effectiveness by monitoring and interpreting performance data.
- Utilize dashboards and reporting tools to extract and summarize insights.
Requirements
- Bachelor's Degree in marketing, communications or related field.
- 2+ years' experience in marketing strategy - strategic plans, creative briefs, agency work.
- 4+ years' general marketing experience.
- 2+ years' experience in financial services marketing and/or professional services marketing.
Benefits
- Affordable insurance, 24/7 doctor access, and a nationwide provider network.
- 3% automatic contribution after three months, plus up to 6% matching.
- 16 days of paid time off (PTO) plus 9 paid holidays.
- Paid time off to give back to the community.
- Up to $10,000 annually for higher education and assistance for certifications.
- Significant savings on home, car, and personal loans.
