About the position
Live at the intersection of right brain left brain as a Marketing Technologist. Spend time solving technical problems around our website, automation, or hardware products, AND thinking about creative ways to resonate and reach our varied customer base from engineers, to dental labs, to artists and designers. At Formlabs you have the opportunity to tackle challenging engineering and business problems as part of the larger team. Formlabs' infrastructure means that you can move faster and focus on answering the questions you care about without all of the distractions that come with running an entire business. This becomes an ideal environment for rapid iteration and execution, and to fail fast, so we (and you!) can learn as quickly as possible.
Responsibilities
- Develop and execute creative and scrappy marketing and Go To Market strategies that result in meaningful user acquisition and engagement, and/or conversion.
- Analyze data to identify trends, user behavior, and areas of opportunity for growth.
- Create and manage A/B and multivariate tests to optimize conversion rates and improve the user experience.
- Plan and execute experiments across web and marketing channels to grow the business through added visits, purchases, or engagement.
- Collaborate with cross-functional teams to develop and implement growth initiatives.
- Design and oversee implementation of landing pages to experiment and maximize business outcomes.
- Implement tracking mechanisms to collect data and measure results of growth hacking efforts.
Requirements
- Proven track record of successful campaigns and experiments.
- Experience coding in Python and JavaScript frameworks, such as Django, ReactJS and NextJS or similar.
- Expertise in at least one major area of marketing (SEO, SEM, social media, email, etc.).
- In-depth knowledge of analytics tools (Google Analytics, Mixpanel, Heap, etc.).
- Break down complex initiatives into concrete iterative pieces.
- Proficient in Excel for data analysis.
- Strong analytical skills and experience turning data into insights.
- Excellent written and verbal communication skills.
Nice-to-haves
- Prior experience with Marketo.
- Experience with implementation of clickstream tracking, and A/B testing.
- Experience with CRM platforms (Salesforce, HubSpot, Zoho, etc.).
- Experience with project management tools (Asana, Trello, Basecamp, etc.).
Benefits
- Robust equity program to build future wealth through RSUs.
- Comprehensive healthcare coverage (Medical, Dental, Vision).
- Low cost fund options in our 401K and access to advisors.
- Generous paid Parental Leave (up to 16 weeks).
- Tenure-based paid Sabbatical Leave (up to 6 weeks).
- Flexible Out of Office Plan - Take time when you need it.
- Ample on-site parking & pre-tax commuter benefits.
- Healthy on-site lunches, snacks, beverages, & treats.
- Regular sponsored professional development opportunities.
- Many opt-in culture events across our diverse community.
- Unlimited 3D prints.
