Marketing Technology Coordinator

About the position

The Marketing Technology Coordinator is responsible for supporting a range of marketing technology functions—including email marketing, website management, AI tools, analytics, and multimedia production—to help elevate the firm’s marketing, communications, and business development activities and digital presence.

Responsibilities

• Assist in building, testing, and deploying internal email campaigns using the firm’s marketing automation platform (e.g., Vuture, HubSpot, or similar).
• Monitor performance metrics and recommend improvements for engagement.
• Assist with the maintenance of policies and procedures in the form of quick reference guides, knowledge-based documentation, and other documentation as assigned.
• Manage and maintain the back-end infrastructure of the firm’s external facing website, microsites, and blogs.
• Work closely with vendors on monitoring website servers, managing maintenance tickets, and evaluating/testing ongoing website enhancements.
• Serve as the first point of contact and helpdesk for troubleshooting website issues and tickets from firm end-users and colleagues.
• Update and maintain website content using the firm’s content management system (CMS).
• Collaborate with internal stakeholders and external developers to support new web pages and microsites.
• Perform routine quality assurance checks and manage SEO/SEM/SERP best practices.
• Support the implementation and adoption of AI tools for marketing tasks (e.g., content generation, personalization, and automation).
• Research and test new marketing technologies; assist in training and documentation for internal stakeholders.
• Track and report on website, email, and campaign performance using platforms like Google Analytics, Siteimprove, and Power BI.
• Generate regular dashboards and ad hoc reports for marketing and business development leadership.
• Assist in the production and distribution of digital marketing assets such as audio and video podcasts.
• Maintain a multimedia content library and assist with quality control and brand alignment.

Requirements

• Bachelor’s degree required plus 2 - 5 years of relevant professional experience.
• Knowledge of Website CMS technologies and processes (Umbraco knowledge a plus), SiteImprove, Google Analytics, Google Search Console, JIRA, Asana, podcast hosting tools (Libsyn/Podbean), SEM Rush and Social Media platforms.
• Adobe InDesign, Adobe Photoshop and advanced knowledge of HTML and CSS.
• Knowledge of digital media concepts.
• Detail-oriented with strong analytical and problem-solving skills.
• Ability to manipulate data in common formats such as Excel and .csv.
• Strong proficiency in Microsoft Office applications.
• Excellent communication and interpersonal skills.
• Willingness to assist team and work on ancillary projects as needed, regardless of scope.
• Excellent organizational and project management skills.
• Adaptable, flexible, and tenacious at achieving goals.
• Strong client service skills.
• Flexibility to work overtime, if required.
• Willingness to occasionally travel to the firm's offices to provide targeted marketing assistance.

Benefits

• Coverage options for medical, dental, vision, prescription drug, life insurance, disability, FSAs, 401K, and paid time off.